Director, Marketing Strategy
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Director, Marketing Strategy
đź“Ť New York City | 4 days onsite
I’m partnering with one of the most iconic and recognizable names in American retail to identify a Director, Marketing Strategy to help shape how the brand connects with millions of consumers across major categories and cultural moments.
This is a highly visible leadership role for a strategic retail marketer who can turn consumer insights, merchandising priorities, and business goals into powerful integrated marketing strategies across the customer journey.
What you’ll be involved in:
- Lead integrated marketing strategy across major seasonal moments, categories, and brand initiatives
- Partner with Merchandising, Creative, Media, and senior stakeholders to bring product stories to life
- Develop omnichannel campaigns across digital, social, content, experiential, and in-store
- Create innovative activations, events, and customer experiences
- Use consumer insights and data to shape strategy and creative direction
- Lead and develop a high-performing team
What they’re looking for:
âś” 10+ years of integrated brand/retail marketing experience
âś” Strong retail or consumer brand background
âś” Experience leading seasonal and omnichannel marketing strategies
âś” Strong merchandising and cross-functional partnership experience
âś” Experiential/in-store activation experience is a plus
âś” Home, Fashion, Beauty, or cross-category retail experience
âś” Strategic, commercially minded leadership style
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