Director, Analytics

5 days ago

Chicago, United States Publicis Groupe Full time

At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real-time data that connects world-class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.

Job Description

As a senior member of the Analytics team, the Director will be responsible for managing and developing junior team members while overseeing and leading the development and delivery of data-driven solutions to improve marketing performance and understand the impact. The Director of Analytics will collaborate with marketing partners and strategy teams to understand business and marketing objectives and develop analytics and measurement approaches to meet those objectives. The Director will lead clients, agency teams, and partners through the transformation of digital marketing strategies and operationalization of key functions, balancing learning and innovation with efficiency and automation. There is a focus on the development of client analytic strategies and the development of frameworks and methods across the practice. This role must be able to solve business issues through data, creativity, and human insights by partnering with various key stakeholders.

Role Overview:

Client Leadership & Business Development

  • Provide strategic thought-leadership to senior client stakeholders and cross-functional partners by designing, prioritizing, and executing strategic projects to improve marketing performance.
  • Lead development of analytics solutions to address client’s business and marketing needs.
  • Work as part of a cross-functional team to understand business and marketing objectives and develop integrated marketing solutions and approaches to meet those objectives and improve marketing performance.
  • Provide cross-agency data and analytic leadership across task orders to continuously drive collaboration and consistency across the team.
  • Generate and communicate clear, compelling data analysis in a clear and insightful narrative with actionable insights to ensure data is easily accessible and insightful.

Practice Development

  • Enhance and improve measurement and analytics frameworks and methods to address client and industry strategies including the integration of digital media and customer analytics to increase market performance.
  • Collaborate across a broad range of agency stakeholders including media, strategy, operations, and data science for development and refinement of capabilities.
  • Drive the use of analytics forward-thinking across the organization and the evolution of our reporting infrastructure by adopting cutting-edge technologies and best practices.
  • Identify new trends, technologies, and solutions in the marketplace, and within Publicis Groupe, around digital marketing measurement and development of business plans to address client needs and innovation opportunities.
  • Drive education around the relationship between advertising investment/activity and client’s long- and short-term business growth.
  • Scope and oversee design and execution of outcome-based measurement approaches that fuel short and long-term business goals.
Qualifications
  • 8 to 10 years of experience in interactive marketing and/or business consulting using data to drive marketing recommendations and decision-making.
  • 4+ years of client-facing/consulting experience.
  • Degree in marketing or quantitative discipline such as statistics, mathematics, or economics. MBA or Advanced Degree a plus.
  • Proven ability to partner cross-functionally and develop strong, impactful client relationships.
  • Extensive digital expertise including digital marketing measurement and associated data and technology platforms.
  • Strong knowledge of one or more analytics disciplines including CRM, Predictive Modeling, Marketing Mix Modeling and Attribution, Experimental Design, and A/B Testing.
  • Ability to quickly evaluate complex client issues and demonstrated experience in solving client’s business challenges with analytics solutions.
  • Excellent communication skills including the ability to influence senior decision-makers within agencies and external stakeholders.
  • Excel in conveying technical and complicated statistics concepts to non-technical audiences.
  • Able to demonstrate thought leadership around brand and performance marketing and data-driven marketing strategy.
  • Deep understanding of how to use digital media and emerging channels to drive brand growth, customer acquisition, retention, and ROI.
  • Actively participate and contribute to the evolution of the analytics value proposition within and across the agency.
  • Highly adaptable, works well in an environment of change, and has the ability to work well and lead autonomously in a fast-paced entrepreneurial environment.
  • Ability to manage multiple projects/brands/direct-reports simultaneously and deliver work with excellence.
  • Experience in mining data to extract and synthesize information into actionable insights.
Additional Information

All your information will be kept confidential according to EEO guidelines.

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