Senior Integrated Marketing Manager
3 weeks ago
Sentry is looking for a Senior Integrated Marketing Manager to design, execute, and measure integrated campaigns that drive top of funnel acquisition and pipeline.
This is a highly cross-functional role on the demand generation team, working alongside digital marketing, events, sales, creative, and product marketing to define each campaign’s scope and drive them to completion. You’ll report on campaign performance and provide insights to help guide the direction of future campaigns.
In this role you will- Craft, launch and measure the impact of highly segmented, multi-channel marketing campaigns to drive new acquisition and pipeline.
- Collaborate with sales & marketing leaders on campaign strategy/goals, including selecting targets, segmentation, messaging, tactic mix, and campaign strategy.
- Execute account-based marketing strategies and personalized experiences, aiding in sales enablement efforts for campaign outreach as needed.
- Maintain monthly campaign calendars and support day-to-day operations to orchestrate alignment across teams, segments, and deadlines.
- Help manage and communicate about spending and planned budget allocations.
- Partner with digital marketing to drive top of funnel acquisition for target audiences.
- Facilitate campaign retrospectives to educate, collaborate, and share results with the broader marketing team.
- Think about yourself as the CMO of your own campaign: you value planning, you are analytical, strategic and drive team alignment.
- Enjoy cross team collaboration, especially with sales, product marketing and product.
- Love the many challenges (and rewards) of marketing to a developer audience.
- Are a Marketing equilibrist, balancing planning with action, budget with results, paid with organic acquisition.
- Are a humble leader and mentor sharing best practices and feedback, excited about the team growth and success.
- 4-6 years of demand generation/ABM experience, ideally within a B2B or PLG business model.
- Experience working closely with a software development process and/or familiarity with developer teams. Bonus points for being a developer in a past life.
- Self-starter attitude, preemptively identifying and handling risks, raising issues when needed to remove blockers.
- Ability to synthesize business objectives, create a well-aligned Integrated Campaign strategy and execution plans with clearly defined metrics and KPIs.
- Ability to prioritize competing opportunities and balance customer needs versus business priorities.
- Strong presentation, problem-solving, analytical, and budget management skills.
- Hybrid work schedule for in-person collaboration on Tuesdays, Wednesdays, and Thursdays.
The base salary range that Sentry reasonably expects to pay for this position is $130,000 to $160,000. A successful candidate’s actual base salary will be determined by a variety of relevant factors including, but not limited to, the candidate’s work location, education, work and other relevant experience, skills, and job-related knowledge. A successful candidate will be eligible to participate in Sentry’s employee benefit plans/programs applicable to the candidate’s position (including incentive compensation, equity grants, paid time off, and group health insurance coverage). See Sentry Benefits for more details about the Company’s benefit plans/programs.
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