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Senior Manager Digital Experience

2 months ago

Framingham, United States Staples, Inc. Full time

Staples is business to business. You’re what binds us together.

Our eCommerce team strives to showcase Staples’ value proposition and experience to customers through digital vehicles, including SEO, paid search, display affiliates, paid social media and more. We utilize online merchandising and campaigns executed by both humans and automated tools to convert new and returning website visitors into customers. Our team also ensures that our mobile and desktop websites and apps are easy to use, delivering the digital experience that our customers expect. At the same time, our teams focus on building and executing a strong innovation pipeline for the future. We work end-to-end with our sales, merchandising, finance, logistics and technology teams to provide a world-class, holistic digital experience, growing profitable results in a fun and rewarding work environment.

What you’ll be doing:

  • Lead the charge on analyzing and evaluating the end-to-end B2B digital customer journey, identifying pain points and areas for improvement.
  • Develop and implement strategies/roadmaps to enhance the overall customer experience, focusing on ease of use, personalization, self-service, and efficiency.
  • Handle multiple projects simultaneously while ensuring accuracy and timelines are not compromised.
  • Influence A/B testing roadmaps to optimize conversion performance.
  • Develop deep understanding of the brand, our expertise, customers, and products to present a compelling online shopping experience and maximize revenue and conversion.
  • Collaborate with Marketing, Merchandising, Personalization, Recommendations, Digital UX, Content, Product Management, and Staples Digital Solutions teams to ensure a seamless and integrated digital customer experience.
  • Work closely with the sales team to understand customer needs and translate them into effective digital solutions.
  • Communicate strategy to senior leadership in both verbal and presentation formats.
  • Implement innovative solutions that align with business goals, staying up to speed on trends and new capabilities in the market.
  • Experience partnering with product and technical teams as a SME, communicating requirements when development is required.
  • Utilize analytics and customer feedback to make data-driven decisions that positively impact the digital customer experience.
  • Implement key performance indicators (KPIs) to measure and report on the success of digital customer experience initiatives.
  • Provide training and support to internal teams to ensure customer-centric mindset and adherence to best practices in digital customer experience.

What you bring to the table:

  • Comfortable in a fast-paced, dynamic environment.
  • Demonstrated proficiency in problem-solving and analytical thinking skillset.
  • Strong bias towards data-driven decision making with the ability to break down complex problems and formulate plans.
  • Understanding of the customer funnel and key levers that drive ecommerce results.
  • Experience building collaborative partnerships and fostering teamwork.
  • Experience leading a team. Invested in growing and enriching associates in their careers.
  • Ability to manage many projects, prioritize and drive multiple threads of work to completion.
  • Proactive communications; comfortable with assessing the need for immediate action.
  • Excellent verbal and written communication skills. Ability to influence at multiple levels.
  • MS Office suite proficiency; excellent Excel and PowerPoint skills.

What’s needed- Basic Qualifications:

  • 8+ years of progressive digital experience, preferably in a direct-to-consumer environment 

What’s needed- Preferred Qualifications:

  • Bachelor's Degree 

We Offer:

  • Inclusive culture with associate-led Business Resource Groups
  • Flexible PTO (22 days) and Holiday Schedule
  • Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more