Senior Manager, Consumer Marketing

2 months ago

Santa Monica, United States Activision Full time
Job Title:

Senior Manager, Consumer Marketing

Requisition ID:

R024299

Job Description:

Job Title: Senior Manager, Consumer Marketing

Reporting To: Senior Director, Consumer Marketing

Department: Consumer Marketing

Location: Santa Monica, California

Your Platform

Founded in 1979, Activision has continuously disrupted the world of entertainment as a leader in the videogame industry. Our obsession is delighting our players around the globe. Focused and committed to innovation, we consistently deliver the most beloved, engaging and successful entertainment.

We’re currently driving the next era for our company and community by creating amazing experiences for fans and continuing to make Activision an inclusive place where everyone can thrive.

Your Mission

As a Senior Manager, Consumer Marketing you will be a key contributor and leader within the brand marketing team that supports the Call of Duty franchise. This role partners directly with the Product Management team, cross-functional teams and various game development studios to build best-in-class marketing campaigns that deliver on product strategies, our highest standards of creative integrity and overall business objectives. In this role, you will lead a small internal team as well as oversee day-to-day management of external creative agency partners, and help manage the approval process of all creative materials.

The right candidate must have the ability to think ahead, work independently, but also contribute cross-functionally to benefit the business, drive go-to-market plans and have the confidence to speak up and lead. While impeccable project management skills sit at the core of this role, this individual will also need to contribute at the strategic level to drive all marketing initiatives.

A passion for video games and an understanding of the gaming industry is a mandate, and experience with innovative marketing programs and brands that do this as well. First-hand video game category experience is a plus (although not mandatory).

Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:

  • Be a key contributor within the Consumer Marketing team, managing global marketing plans, creative executions and the production process supporting all communication vehicles for Call of Duty.
  • Lead a team of direct reports in meeting the Consumer Marketing objectives for all campaigns.
  • Develop highly effective, insights-driven creative briefs.
  • Distill the business objectives to create a Consumer Marketing point-of-view that drives the creative approaches.
  • Support ongoing Growth Marketing efforts by developing and delivering against evolving creative strategies.
  • Manage annual production budget by reviewing Agency estimates and tracking overall spend.
  • Communicate and motivate cross-functional teams around a single marketing strategy.
  • Day-to-day management of external creative agencies and internal creative partners.
  • Collaborate with key development studio personnel and cross-functional partners to develop go-to-market strategies.
  • Coordinate with key Digital and Physical Commercial teams on trade and consumer marketing programs.
  • Stay informed of industry trends, have a passion for creativity and be a champion for innovation.

Player Profile

Minimum Requirements:

  • Bachelor’s Degree
  • 6+ years experience in brand marketing, creative agency account management (or equivalent client-side position) or video game industry
  • Experience in Brand Marketing, Content Marketing, Digital Marketing/Social required.
  • Must be proficient in traditional and digital media planning.
  • Demonstrated experience in project management and the ability to work across multiple teams
  • People/agency management experience
  • A passion for gaming and understanding current industry and cultural trends
  • Excellent analytical, verbal, and written skills
  • Excellent interpersonal and relationship management skills
  • A self-motivated, results-oriented, creative problem solver
  • Extremely organized, prepared, meticulous
  • Comfortable working in a fast-paced environment

Our World

Activision Blizzard, Inc. is the world’s largest interactive entertainment company, with operations across North America, Europe, and Asia. We are home to some of the most beloved entertainment franchises. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries.

We’re in the business of delivering fun and unforgettable entertainment for our player community to enjoy.

Ready to Activate Your Future?

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide Activision Blizzard is committed to creating a diverse and inclusive environment and strongly encourages you to apply.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law.

Accommodation Request: We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to accommodationrequests@activisionblizzard.com.

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