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Head of Product Marketing, Square

2 months ago

San Francisco, United States Square Full time
Company Description

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together.

So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality through Afterpay, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.

Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.

Job Description

The Square Product Marketing Lead is responsible for leading the US PMM team to deliver the maximum possible value for Square across acquisition, growth, retention, and product development. Within Square’s broader business strategy and objectives, the Square PMM team delivers this value by conducting customer insights and market analysis to help identify and capture the most valuable opportunities across Square’s portfolio of products and target audiences. For each of these opportunities, PMMs enable cross-functional stakeholders with a well-prioritized view of target seller segments, seller Jobs To Be Done, decision criteria and journey, and differentiating proof points to ensure we go to market with winning positioning and messaging for each segment in the right channels. You will manage a team of 75+ PMMs across audiences and products, and maintain strong relationships with Square’s cross-functional leadership group. The immediate scope of this role is the US Market, but US-based PMMs sometimes lead global launches, and you will be responsible for maintaining PMM resources and community globally. You will report to Square’s Head of Marketing.

In this role, you will:

  • Develop and maintain a comprehensive understanding of Square’s target customer segments, the product-market fit of our products for each segment, Square’s differentiators within each segment vs. key competitors, and the biggest opportunities to grow Square’s revenue.
  • Oversee the team’s work to share this knowledge across Square to enable partner teams (Inbound and outbound Sales, Marketing, Lifecycle, etc.) to go to market effectively, and in some areas to drive go-to-market activities (e.g. industry and field events)
  • Partner with Marketing to develop a breakthrough narrative for Square across and within seller segments and use it to shape key campaigns
  • Oversee customer and market analysis and ensure they are factored into Square’s future product vision/portfolio.
  • Provide ongoing clarity to your team on Square’s strategy and associated goals, and support leads in translating this into day-to-day work planning in order to inform resource prioritization. Use this to set clear success criteria for your direct reports and the full team.
  • Ensure the [global] PMM Team has the resources, tools, and knowledge necessary to efficiently and effectively conduct all product marketing activities.
  • Maintain strong relationships with leaders across all relevant cross-functional domains, incl. Product, Marketing, Sales, Account Management, Partnerships, Analytics, and Finance & Strategy.
  • Continuously evaluate the PMM cross-functional and intra-PMM operating model to ensure PMM is delivering maximum value to Square.
  • Build/maintain a high-performing, high-energy, and collaborative PMM community across Square. Make sure the team has fun along the way
Qualifications

You have:

  • 15-20+ years total experience, with 15+ years of progressive experience in product marketing and related fields e.g. growth strategy, sales, partnerships, marketing, etc.
  • Track record of strong leadership in the PMM function at industry leading companies, including building and managing large (40+), strategic, high-performing teams to generate revenue growth and exceed targets.
  • B2B PMM experience, including developing successful campaigns to build Sales pipeline; bonus if you also have B2C PMM experience.
  • Strong analytical and strategic planning skills, with expertise developing and executing growth-driving, full-funnel GTM strategies with a start-up mentality
  • Ability to influence decisions among cross-functional leaders, and to build strong relationships and gain alignment with large groups of stakeholders from all levels of the organization using quantitative and qualitative tactics. Willingness to escalate and relentlessly surface issues until you reach acceptable resolution, while maintaining strong relationships along the way.
  • Past examples of shaping product roadmap using customer insights and data analytics, and iterating to find product market fit.
  • Ability to inspire and unify a team via formal and informal authority, and to operate both at a strategic level and in the weeds to diagnose and fix issues.
  • A passion for enabling businesses of all sizes to be successful and strong customer empathy to understand needs and decision making.
  • Willingness to travel as needed (not more than 10% of time)
Additional Information

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Zone A: USD $263,600 - USD $395,400
Zone B: USD $263,600 - USD $395,400
Zone C: USD $263,600 - USD $395,400
Zone D: USD $263,600 - USD $395,400

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information.

Full-time employee benefits include the following:

  • Healthcare coverage (Medical, Vision and Dental insurance)
  • Health Savings Account and Flexible Spending Account
  • Retirement Plans including company match
  • Employee Stock Purchase Program
  • Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
  • Paid parental and caregiving leave
  • Paid time off (including 12 paid holidays)
  • Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)
  • Learning and Development resources
  • Paid Life insurance, AD&D, and disability benefits

These benefits are further detailed in Block's policies. This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible.

Block will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. Because the material duties of this role involve direct or indirect access to sensitive personal or financial data, a criminal background check is required following a contingent offer of employment.

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

While there is no specific deadline to apply for this role, on average, U.S. open roles are posted for 70 days before being filled by a successful candidate.

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