Senior Vice President, Media Investment

4 weeks ago

Boston, United States Publicis Groupe Holdings B.V Full time

Company Description:

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Overview:

We’re searching for a SVP, QSR Media Strategy Lead who’s a true unicorn to join the team at Digitas. Someone who can win the hearts and minds of clients, motivate peers and junior staff alike, and skillfully juggle a complex and matrixed piece of business. Someone who will pioneer media solutions on behalf of our clients & our agency; act as a visionary within our capability; and inspire people through his/her collaboration and creativity. Sound like you? Read on.

This role offers a unique opportunity to a veteran digital media star to do more than watch industry trends, but instead be an active participant in making them a reality for one of our longest tenured Unicorn clients. The SVP will lead the troops in driving integrated media solutions, with direct responsibility for management within the Media group on key accounts and for the team overall.

Responsibilities:

In the role of client lead, this person will:

  • Define strategic objectives and strategies to influence consumer behavior and drive business outcomes for our clients.
  • Demonstrate practical knowledge of integrated media channel planning including direct buys, programmatic, social, and search – plus an ever-evolving combination of upper-funnel branding and direct-to-consumer performance media.
  • Provide strategic thought leadership and a strong POV on how media fits within a connected marketing world through a strong partnership with data & analytics, as well as ancillary touchpoints with account, technology, strategy, and creative teams as needed to move the business forward.
  • Assume the lead role on the core client team to identify issues, develop the internal team’s skillset, and identify and nurture new organic growth opportunities.
  • Be a true embedded partner with the client team on their digital transformation journey; we are an extension of their team, and they of ours.
  • Be the steward of the business from an operational and financial aspect; experience with business planning, revenue and margin stewardship, scoping, staffing, and financial/commercial models is a must.

Qualifications:

The ideal candidate will have extensive experience in QSR digital media planning/buying, be fluent in cross-channel media, emerging partners and platforms, and have a working knowledge of commerce and retail media. They should be in the know on the latest industry topics such as viewability, data privacy / regulation, ad verification, and the ad tech/martech landscape. The role requires a balance of strategic and strong analytical thinking, excellent presentation skills, superior client service and client management prowess, and a proven track record of managing and coaching direct reports in a rapid growth environment.

Finally, as a Digitas thought leader, the SVP must possess a strong inner drive to redesign the digital landscape, to engage and challenge some of the finest minds in the industry, and to support the evolution of the Digitas media practice in a way that seamlessly integrates data, technology, creativity and strategy.

  • Four-year degree.
  • 15+ years of Advertising and Marketing industry experience with 5+ years of staff management and team leadership.
  • Expertise in the digital world.
  • Thorough knowledge and expertise in different types of Media.
  • Proven leadership ability and previous client relationship experience.
  • Exemplary verbal, written, and presentation skills.
  • Time management and problem-solving skills.
  • Track record of successful problem-solving skills.
  • Superior interpersonal skills.
  • Proficiency in Excel, Word, PowerPoint, industry tools (MRI, GWI, WARC), and an understanding of media mix and optimization tools.
  • Candidate must be open to travel as needed.

Got what it takes? We’d love to hear from you.

Additional Information:

Digitas is an equal opportunity employer. Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.

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