Vice President Director, Media Investment

1 month ago

Boston, United States Publicis Groupe Full time
Vice President Director, Media Investment
  • Full-time

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, and Media Network of the Year, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

As VP/Director, Digital Investments, you will provide investment leadership across paid digital media channels, including video, social, search, display, and native. In this role, you will manage the channel investment teams to ensure a consistent go-to-market approach and create synergies with our media strategy to exceed campaign KPIs.

We are seeking a leader who will bring an innovative approach to buying, endless curiosity to identify new opportunities, and an ability to achieve value through strong partner negotiation. You will be able to speak fluently to channel buying tactics, often acting as a representative of the full media investment team to clients and the marketplace.

Day to day your role includes:

  • Manage, optimize, and expand programs for all digital marketing channels to maximize the profitability of the performance marketing spend.
  • Oversee the work of multiple channel specialists, managing workflow and providing strategic guidance and oversight.
  • Work with Analytics team to oversee client pacing & performance across digital media portfolio.
  • Serve as a central point of contact for clients and internal teams for the broader digital investment portfolio.
  • Speak fluently to multiple digital media channels, calling on deep expertise from activating one or more channels.
  • Leverage historic analytics/performance to validate investment strategies, inform tactical decisions, and exhibit ongoing willingness to optimize performance for campaign success.
  • Build and foster strong partnerships with relevant media partners in the digital ecosystem (i.e. Google, Facebook, Amazon, etc.)
  • Work alongside client finance partners to determine how best to spend their media dollars to drive outcomes.
  • Bring innovative solutions and out-of-the-box thinking to partners and clients.
  • Work with teams to troubleshoot and quickly problem-solve campaign management issues as they arise, as well as effectively partner with Account Management teams to appropriately communicate issues with clients.
  • Manage and maintain relationships with internal practice leads and the full investment team (up to 15+ people).
  • Be a leader through strength and stability, functioning as a point of escalation for clients and team members as needed.
  • This position reports to the SVP, Investments.

Minimum Requirements:

  • 10+ years of media planning and buying experience, with a strong focus on performance media.
  • Bachelor's degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent.
  • Analytical background – comfort with data and numbers.
  • 5+ years of people managing experience, overseeing five or more reports in an account management/client services team.
  • Deep industry relationships with ad tech firms, brand teams, and publisher partners.
  • Excellent negotiation skills and understanding of how to add incremental value and communicate that to our clients.
  • Strong communication and writing skills—you’re poised, precise, and above all, kind when engaging with others.
  • Able to package, merchandise, and sell in concepts and new opportunities.
  • Strategic thinking and able to see the bigger picture.
  • Self-starter with ability to work independently and in a collaborative team setting.

Got what it takes? We’d love to hear from you.

Digitas is an equal opportunity employer.

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