Vice President, Analytics

2 weeks ago

Chicago, United States Current Global Full time

Current Global is an award-winning global communications agency that puts humanity at the heart of everything we do, from our internal culture to the way we help clients understand that people want to connect with companies and brands as real and human as they are.

A member of the Interpublic Group of Companies (NYSE: IPG) and The Weber Shandwick Collective, our footprint spans Asia, Europe, MENAT, North and South America with strength and depth across corporate, consumer, health, and technology communications. Our dynamic team of public relations, marketing, and integrated media experts works with some of the world’s most iconic companies and brands to develop highly strategic and creative campaigns, collaborating across four talent communities: Client Experience, Insights, Creative, and Integrated Media.

The best ideas come from a diverse mix of minds, backgrounds, and experiences, which is why we believe that diversity, equity, and inclusion are mission critical to building strong teams, cultivating great leaders, and creating an agency where everyone can do their best work. At Current Global, difference is valued, equality is a mandate, and inclusiveness is a reflex, not an initiative. A Fast Company World Changing Idea, Accessible by Design is our commitment that all communication we create will meet the highest accessibility standards to reach people with sight, hearing, and cognitive disabilities.

POSITION PROFILE

We are looking for a Vice President, Analytics & Insights to derive and deliver data-driven, actionable insights to answer client business challenges while also demonstrating the business impact of our work. The ideal candidate must be a passionate champion of the analytics discipline and fluent in the various technologies, platforms, and best practices that define the media and marketing space.

A highly collaborative and original thinker who is curious about the intersections of people, culture, brands, and media, the Vice President will be responsible for developing and selling innovative measurement strategies, leading business intelligence efforts, and managing the execution and presentation of analyses designed to drive deep understanding of consumer behavior and communications performance. They will serve as a client counselor on key accounts, integral leader of new business efforts, and educator and mentor to agency staff about the power and importance of meaningful insights and measurement.

PRIMARY RESPONSIBILITIES

  • Partner with cross-function leadership teams to develop data-led and research-backed client communications strategies, lending expertise from ideation to execution to performance evaluation.
  • Derive insights from data to help create compelling storytelling narratives that earn attention and connection with key audiences.
  • Develop strategic measurement frameworks and playbooks to form the basis of ongoing performance assessment and optimization across earned, owned, and paid channels.
  • Create visually compelling presentations of reporting and insights that allow a client to easily evaluate performance relative to their business objectives.
  • Leverage a variety of descriptive and inferential statistical methods to analyze data from online and offline sources.
  • Maintain strong knowledge of well-established and new and evolving marketing analytics tools and platforms, applying that knowledge to inform and enhance our work.
  • Build strong relationships, confidence, and trust with internal stakeholders, agency partners, and clients.
  • Work closely with clients and partner agencies to ensure proper operations of data-driven strategies.
  • Champion the use of data to inform decision-making at all levels internally and externally.
  • Actively participate in agency new business development and competitive new business pitches.
  • Consult and collaborate with account leads to design, budget, staff, and deliver analytics work.
  • Contribute to the career growth of junior team members as manager, mentor, and role model.

QUALIFICATIONS

  • 8-10 years of work experience in the marketing science, marketing analytics, data science, or performance marketing fields.
  • Experience working on analytics that demonstrate the value of marketing and communications programs across paid, earned, social, and owned media components.
  • Experience working on analytics for communications programs with earned, owned, and paid media components, including social media, site analytics, and search.
  • Ability to leverage scripting to automate analyses, data cleansing, and data integration tasks.
  • Understanding of enterprise data management, integration, and governance principles.
  • Experience with relational databases and statistical analysis/programming languages such as SAS, SQL, R or Python.
  • Experience with data visualization tools including Tableau, Google Data Studio, Domo, Excel, etc.
  • Expertise with site analytics and social platforms including Adobe Analytics, Google Analytics, Facebook/Instagram, TikTok, and X.
  • Experience using media/marketing intelligence, social listening, social reporting, or other research tools such as Talkwalker, Meltwater, Muckrack, Sysomos, Critical Mention, Quid, Brandwatch, Affinio, Comscore, Sprinklr, Sprout, or Mintel.
  • Experience with A/B/ and MVT testing/optimization for site and social media content.
  • Confident presenter, persuasive speaker, respected counselor to clients.
  • Strong organizational skills and attention to detail.
  • Ability to multi-task in a deadline-oriented environment.

ADDITIONAL INFORMATION

Current Global recognizes that your health and wellbeing are a priority. We offer a full suite of benefits including medical; dental; vision; 401k (with employer match); tuition reimbursement; $60 monthly reimbursement to be used towards nourishing your health; flexible time off policy; flexible holiday schedules; short-term disability; paid employee family leave; family building benefit; and more.

Current Global is proud to be an Equal Opportunity/Affirmative Action employer. We recruit qualified applicants without regard to age, race, color, religion, ethnic or national origin, protected veteran status, physical or mental disability, gender or gender identity, sexual orientation, marital status, or citizenship status.

We make our careers website accessible to all users. If you need accommodation to participate in the application process, please contact us at JobAppAccommodation@cmgrp.com. This email address is not for general employment inquiries or vendors. Rather, it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to accommodation cannot be answered.

Interested in becoming the next bright spark to join our team?

Get in touch and tell us why we should connect.

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