Media Relations Strategist in Hotel PR

2 weeks ago

charlotte, United States Kinship Full time

PUBLIC RELATIONS ACCOUNT EXECUTIVE FOR HOTELS IN CHARLOTTE


We are searching for an entrepreneurially-minded Public Relations Account Executive with a strong interest in hotels and restaurants. For this position, we prize technical ability, curiosity and drive.


Previous agency or in-house experience in media relations for hotels is absolutely required.   


Select Job Responsibilities

·     Conduct proactive media outreach via print, online, broadcast, radio media

·     Draft client story, messaging and talking points

·     Identify, maintain and curate database of top tier local, regional and national media contacts

·     Conceptualize and execute public relations events, including briefings, events, functions, stays, drops, media familiarization trips and itineraries

·     Entertain media regularly

·     Qualify media interest in story development

·     Assist with media training, where necessary

·     Oversee creation of press kit and multimedia library

·     Create custom new media vehicles for better storytelling

·     Monitor and respond to media successes

·     Coordinate media shoots and segments

·     Measure and report

·     Interface with team members in other disciplines for strong coordination of integrated marketing campaigns

·     Create a comprehensive and thoughtful public relations strategy for partners to maximize exposure

·     Promote learning, influence choices and foster connections vis-à-vis media relations

·     Monetize the discipline on behalf of a business’ bottom line, wherever possible


Professional Skill Set Responsibilities

·     Cultivate career path and actively seek professional development opportunities alongside the company

·     Tell us what we do not know with regular candor

·     Brainstorm and innovate to improve company, job, and partners

·     Maintain a nuanced understanding of media relations strategy and current media landscape

·     Engross yourself in culture, food and travel, becoming an expert in its personalities, products and processes

·     Develop a keen understanding of measurement and reporting tools in media relations


Personal Traits & Habits Set

  • An unshakeable passion for culture, food and travel
  • Jedi-level brightness
  • Desire to outdo oneself, above all others
  • Empathy
  • Optimism
  • Easily obsessed with our partners
  • Impeccable with one’s word
  • Creativity
  • Comfort with new business development
  • Self-awareness
  • Curiosity

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