Specialist II, Global Marketing

Specialist II, Global Marketing (Musicians + Strategic Partnerships)

Job ID

2025-4069

Category

Marketing & Product Management

Job Locations

US-IL-Niles

Workplace Arrangement

Hybrid, Remote

Overview

Join us to play a pivotal role in shaping the future of audio

Step into a dynamic role where you'll drive two key initiatives within the Global Marketing Team: Strategic Partnerships + Go-To-Market management for the Musician category. As a vital member of our team, you will identify, negotiate, and oversee strategic partnerships, including brand collaborations, technology integrations, and influencer engagements. Additionally, you'll create and deploy marketing collateral and toolkits for new product launches for the musician category including live performance and home recording targets. This role will work with a variety of cross-functional teams including Global and Regional Marketing, Artist Relations, Legal, Digital Marketing, and Internal Creative Services and External Agencies to develop and execute go-to-market strategies for product launches and key initiatives.

Further, you will support global advertising campaigns for Shure's Musician and Listening categories. This involves strategy development, oversight, and optimization of digital marketing efforts, working closely with external creative and media agencies, as well as our internal Performance Marketing team to optimize the customer journey while tracking ROI.

Ideal candidates will have robust digital marketing and project management skills, and strong data analytics experience, with a proven ability to pull, analyze, and use data to make strategic recommendations using tools like Google Analytics, Tableau, and Salesforce.

Become part of a dynamic and creative team of colleagues from around the world.

This role will be hybrid in our Niles, IL HQ.

Responsibilities

• Identify, manage, and execute strategic partnerships (brand, technology, and influencer) to increase brand visibility, expand market reach, and drive revenue growth for Events & Content verticals.

• Work with internal cross-functional teams such as Web, Global Legal Services, Content + Digital Marketing, Creative Services, Public Relations, E-Commerce, Artist Relations, and others as needed to ensure coordination of efforts for marketing, partnership, and campaign initiatives.

• Collaborate with Global Product Marketing to translate product features into relevant user benefits and define value propositions.
• Works closely with Global Product Marketing and Engineering teams to coordinate the execution of product launch materials, including photography, product specifications, and graphic packaging.
• Assist with developing Go-To-Market toolkits including launch guides, feature and benefit copy, and creative asset development.
• Collaborate with Performance Marketing to define and track specific KPIs and metrics across the funnel for partnerships and advertising, utilizing insights to optimize current efforts and inform future initiatives from asset creation to campaign performance analysis.
• Ensure the faithful execution of the Shure Brand Guidelines in all communication materials.
• Performs other duties as assigned.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field or relevant digital marketing experience, ideally in CPG, Technology, Audio or Software.

• Minimum of 2 years of experience in marketing, partnerships, or comparable role.

• Experience in global or international roles is preferred, but not required.

• Strong interpersonal skills with the ability to lead, facilitate, and influence a wide range of cross-functional partners.
• Knowledge of negotiation and contract management, as well as, an understanding of FTC guidelines, is preferred.
• Knowledge of and interest in target markets, including Musicians, Podcasters, Streamers, Videographers, and Content Creators.
• Ability to manage a product launch that involves hardware and/or software.
• Superior copywriting and presentation skills. Ability to prepare executive-level documents and project confidence when presenting to any audience.
• Project management experience with the demonstrated ability to manage multiple projects on time.
• Regularly exhibits a high level of attention to detail in their work activities.
• Proficiency with MS Word, Excel & PowerPoint.
• Knowledge of SEO, Google Analytics (GA4), Tableau, Salesforce, and Agile Methodologies are preferred.
• Ability and interest in learning new technologies and platforms.
• A self-starter, comfortable taking ideas to action.
• Ability to handle multiple assignments, work independently, and see projects through to successful completion.
• Fluency in multiple languages is a plus.
• Ability & willingness to travel when required.

Applicants for this position must be currently authorized to work in the United States on a full-time basis. Shure will not sponsor applicants for this position for work visas.

WHO WE ARE
Shure's mission is to be the most trusted audio brand worldwide - and for nearly a century, our Core Values have aligned us to be just that. Founded in 1925, we are a leading global manufacturer of audio equipment known for quality, reliability, and durability. We engineer microphones, headphones, wireless audio systems, conferencing systems, and more. And quality doesn't stop at our products. Our talented teams strive for perfection and innovate every chance they get. We offer an Associate-first culture, flexible work arrangements, and opportunity for all.

Shure Incorporated is headquartered in Niles, Illinois, with remote and hybrid opportunities throughout the United States. We have more than 35 regional sales offices, engineering hubs, and manufacturing facilities throughout the Americas, EMEA, and Asia.

THE MIX MATTERS
Don't check off every box in the job requirements? No problem We recognize that every professional journey is unique and are committed to providing an equitable candidate experience for all prospective Shure Associates. If you're excited about this role, believe you've got the skills to be successful, and share our passion for creating an inclusive, diverse, equitable, and accessible work environment, then apply

PAY TRANSPARENCY
Shure offers a competitive compensation structure that is reviewed annually to attract, hire, and retain the industry's top talent. Base salaries vary based on qualifications, geography, experience, and expertise in each respective discipline. The base salary range for this position is between $53,000 - $107,200. The range displayed on each job posting reflects the minimum and maximum target base salary for this opportunity. If your salary expectations do not align, still apply as we are often flexible on the seniority of posted positions. All positions also include an award-winning benefits package.

WE GOT YOU - Our Benefits
At Shure, we prioritize the well-being of our Associates. We offer competitive rewards packages to full-time and part-time Associates working 24 or more hours a week that address physical, mental, financial, and overall well-being. Our benefits include comprehensive healthcare, mental health and retirement savings plans, generous paid time off programs, employee discounts, professional development opportunities, work-life balance initiatives, employee recognition programs, and volunteering/community involvement opportunities. To learn more, check out our Benefits At A Glance 2025.

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