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Sr. Director, Digital

2 months ago

San Francisco, United States Pacira BioSciences, Inc. Full time

About Pacira

Pacira BioSciences, Inc. is a leading provider of non-opioid pain management and regenerative health solutions dedicated to improving outcomes for health care practitioners and their patients. Our in-depth knowledge of non-opioid pain management, coupled with our passion for advancing patient care, drives our commitment to providing solutions that address unmet medical needs and improve clinical results.

Why work with us?

Rarely do you have an opportunity to do work that really matters. What drives us is our mission. What makes us successful are our people. At Pacira, you are part of an inclusive culture that fosters collaboration, growth, and innovative thinking - a place where you can make an impact and help change the standard of care in non-opioid pain management. Be part of our movement, let's pursue excellence together.

Summary:

The Senior Director, Digital & Multichannel Marketing will be responsible for setting the vision and leading the organization's digital infrastructure, non-personal marketing strategy, and advanced analytics capabilities. The position serves as the commercial point of contact for multichannel marketing initiatives across Pacira and works in close collaboration with commercial and medical affairs leadership to provide expertise in leading a data-driven digital approach. Besides relevant functional expertise, strong leadership, the ability to both articulate a vision and dive into operational details when needed to see through execution, transformative change management, enterprise mindset, and experience working closely with senior leadership are required.

Essential Duties and Responsibilities:

  1. Oversee the development of the Commercial (and Medical Affairs) digital vision, strategy, roadmap, and capabilities, including global omnichannel capabilities.
  2. Responsible for the development and socialization of the digital vision and strategy for the commercial and medical affairs organizations.
  3. Provide a vision, frameworks, and standards that allow local marketers to drive consistently positive customer experiences across customer types, brands, and channels.
  4. Lead team embedded in the brands who help set and execute the overall digital strategy.
  5. Co-create and drive customer experience strategy across the organization ensuring buy-in and alignment with broader corporate and brand strategies.
  6. Build holistic relationships internally to drive a customer-centric culture as well as externally with partnering organizations (Advertising agencies, other 3rd party vendors) to ensure alignment with customer needs.
  7. Oversee adherence to and execution of the customer experience strategy; strive to ensure that every customer receives a positive experience across multiple touch points (Personal, online, mobile, call centers, etc.).
  8. Assess the current state of advanced analytics and digital capabilities, define the future state, and develop a roadmap to reach the desired state, in close collaboration with the relevant Global teams.
  9. Continuously innovate customer engagement techniques to bring new ways of thinking to the brand and field teams.
  10. Oversee robust marketing mix analytics to inform business investments and targeting to enhance field execution, including predictive models and next best action.
  11. Socialize dashboards for all levels of the organization to demonstrate the effectiveness and ROI of digital initiatives, including agency performance.
  12. Lead a team responsible for the global digital roadmap and development of digital capabilities, including development of the digital omnichannel marketing program.
  13. Partner with Commercial Operations to oversee identification and implementation of innovation technology-solution needs and oversee marketing technology stack from a business-needs perspective.
  14. Aid and assist in the execution of digital campaigns through established capabilities.
  15. Lead, motivate, and inspire a team of professionals, fostering and actively supporting individual development, and recruiting new talents.

The role's scope will span across patient, caregiver, and healthcare provider digital communication/engagement.

Supervisory Responsibilities:

Yes

Computer Skills:

  1. Proficient in Microsoft Office suite. Willingness to explore and leverage new technologies and digital tools.
  2. Experience using SharePoint and Microsoft OneDrive, Concur for travel and expense reporting, and with meeting planning systems such as Cvent and contract management systems.

Education and Experience:

  1. Bachelor's degree required; master's degree preferred.
  2. 14+ years related experience in the Pharma industry, with proven multichannel marketing experiences.
  3. 10+ years of people or project management experience.
  4. Experience in managing cross-functional teams and implementing programs and process improvements.
  5. Deep knowledge and understanding of multichannel marketing principles.
  6. Ability to think strategically and integrate multichannel engagement into business objectives and brand plans.
  7. Experience leveraging data and insights to inform strategies and optimize plans.
  8. Strong collaboration and influencing skills across all levels of an organization.
  9. Excellent verbal and written communication skills.
  10. Ability to travel up to 20% of time.
  11. Biotech/pharmaceutical project/process management experience is a plus.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Knowledge, Skills, and Abilities:

  1. Agile individual, capable of learning quickly and broadly.
  2. Experience in building out new capabilities and businesses.
  3. Strong interpersonal skills, able to communicate at all levels, engaging and enrolling people.
  4. Positive and solution-oriented to create new paths.
  5. Strong analytical skills, detail-oriented, and business acumen with focus on best practices and innovation, ensuring digital initiatives generate material business and customer impact.
  6. Entrepreneurial mind-set and team player.
  7. Proven content management, social media, paid media, and SEO track record.
  1. Excellent Microsoft Office skills including Word, Excel, and PowerPoint.
  2. Excellent oral and written English communication skills.
  3. Ability to travel up to 30%.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit, talk, and move between spaces. Close vision and the need to focus on computer screen, use of hands, fingers, and wrist to type on keyboard and manipulate mouse.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

The work setting is consistent with a typical pharmaceutical office environment with offices and cubicles.

Benefits:

  1. Medical, Prescription, Dental, Vision Coverage.
  2. Flexible Spending Account & Health Savings Account with Company match.
  3. Employee Assistance Program.
  4. Mental Health Resources.
  5. Disability Coverage.
  6. Life insurance.
  7. Critical Illness and Accident Insurance.
  8. Legal and Identity Theft Protection.
  9. Pet Insurance.
  10. Fertility and Maternity Assistance.
  11. 401(k) with company match.
  12. Flexible Time Off (FTO) and 11 paid holidays.
  13. Paid Parental Leave.
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