Beauty by Imagination
7 days ago
Position Overview:
This role is responsible for the conceptualizing and production of direct-to-consumer experiences across various digital channels. You will be responsible for the design and delivery of consumer-facing marketing materials across email, ecommerce sites and digital media. Collaborating closely with the Creative, Brand and E-Commerce teams to bring together storytelling, strong visual identity by brand and a keen perspective on consumer engagement in the digital space. You have a strong understanding of responsive design, creative which connects consumers with products/brands and a perspective on how to translate those into a digital experience.
Key Responsibilities:
Email Marketing Design
Design and build responsive email templates for promotional, lifecycle, and triggered campaigns
Create segmented email content optimized for different customer journeys
Design creative for A/B test variations to improve email performance
Ensure consistent brand experience across all email touchpoints
Develop modular email components for rapid campaign deployment
Build and maintain email design system and component library
E-Commerce Content Creation
Design product detail page templates and content modules
Create hero banners, category pages, and promotional landing pages
Design size guides, ingredient charts, and product education materials
Develop visual content for buying guides and how-to content
Create lifestyle photography briefs and direct photo shoots
Design site navigation elements and mega-menu content
Digital Advertising Assets
Create digital ad campaigns in multiple formats and sizes (static, GIF, video, etc.)
Design and edit both branded and UGC media content for Meta (Instagram/Facebook), Pinterest, TikTok, YouTube and more
Develop marketplace content for Amazon, Target, Walmart, Ulta and more
Create video thumbnails and animated GIFs for product demonstrations
Design retargeting assets and dynamic product ads
Build cohesive campaign assets across all digital touchpoints
Required Experience:
3-5 years designing for e-commerce and email
Strong portfolio demonstrating email, web, and digital ad design
Expert knowledge of email design constraints and best practices
Experience with responsive design and mobile-first approaches
Understanding of e-commerce conversion optimization
Proficiency in designing for multiple digital platforms
Technical Skills
Design Tools
Adobe Creative Suite (Photoshop, Illustrator, After Effects)
Figma for collaborative design
Email design tools (Stripo, Mailchimp, Klaviyo)
Basic HTML/CSS for email
Platforms
Shopify Plus
Klaviyo or similar ESP
Social media content creation tools
Digital asset management systems
Additional Skills
Photography art direction
Basic video editing
Image optimization
Animation and motion graphics
Version control and file management
Accessibility standards
Essential Cross-Functional Responsibilities:
- Collaborate with brand teams to gain knowledge of creative baseline assets, coordinate influencer samples and campaign development.
- Collaborate with media and creative agency teams to ideate and execute campaigns.
- Collaborate with creative services team and external agencies to develop visual content needs.
- Coordinate with Ecommerce teams on promotional calendars and campaign results.
Education/Experience Requirements:
- 4-year college degree
- A minimum of 1-2 years experience in digital marketing/paid media.
- Beauty/CPG experience is a plus.
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