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Marketing And Advertising Manager

2 months ago

savannah, United States Parker's Full time

The Marketing & Advertising Manager oversees the implementation of advertising to promote business products and services as well as hiring and training department employees; executes online marketing initiatives by developing, implementing, and managing various digital marketing campaigns; oversees our loyalty program, enhances brand visibility, engages target audiences, conducts market research, drives conversations, and collaborates with cross-functional teams to promote overall online growth and media presence.


ESSENTIAL DUTIES AND RESPONSIBILITIES

· Develop and execute comprehensive advertising strategies to achieve business objectives and growth targets.

· Lead the planning, execution, and optimization of digital marketing, loyalty program, and/or multi-channel advertising campaigns including digital, TV, radio, and outdoor.

· Collaborate with cross-functional teams to ensure alignment of marketing initiatives with overall business goals.

· Act as a catalyst for digital optimization and loyalty.

· Oversee the creation of high-quality and engaging content across digital and traditional marketing platforms that resonate and drive action.

· Monitor, analyze, and report on the performance of digital ad campaigns using relevant analytics, tools, and adjust strategies accordingly.

· Stay updated on industry trends, emerging technologies, and best practices to continuously improve digital marketing efforts by conducting ongoing research and competitor analyses.

· Collaborate with category managers and senior leadership to ensure advertising efforts align with broader marketing and business strategies.

· Drive brand awareness and engagement through strategic marketing methods.

· Manage and optimize website content and user experience to drive traffic, engagement, and conversions.

· Develop and manage digital marketing campaigns, including pay-per-click (PPC) and display advertising.

· Define and detect key performance indicators (KPIs) to track improvement and growth.

· Lead SEO initiatives to improve organic search rankings and increase website visibility.

· Manage and nurture relationships with external agencies, partners, and vendors.

· Monitor and manage the company's online reputation and respond to customer feedback effectively.

· Stay up to date with data privacy regulations and ensure compliance in all digital marketing and advertising activities.

· Lead and mentor a team of advertising professionals including creative, copywriting, media planning, and digital marketing, fostering their growth and development.

· Travel as needed


Knowledge, Skills, and Abilities:

· Excellent analytical skills

· Excellent communication and interpersonal skills

· Critical thinking and problem-solving skills

· Excellent leadership and managerial skills

· Highly motivated individual with digital marketing skills

· Strategic marketing mindset with the ability to promote growth and success through advertising

· Keep self-informed of new procedures and operating policies within the company

· Demonstrate and model strong interpersonal skills to handle sensitive and confidential situations and documentation

· Creative mindset with the ability to stay up to date on marketing trends

· Demonstrate flexible and efficient time management skills

· Ability to work independently and prioritize tasks based on importance level

· Customarily exercise discretion and independent judgment

· Proficiency in using analytics tools and conducting market research to measure campaign performance and make data-driven decisions

· Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously


EDUCATION AND REQUIREMENTS


Required:

· 5 years experience in a retail organization leading the Marketing and Advertising function

· Store experience overseeing a retail organizations digital and loyalty programs


Preferred:

· Bachelor’s or Associate degree in Marketing, Business, or a related field

· Microsoft Office skills

· Microsoft Office skills

· Proven track record of driving successful online campaigns

· Previous experience in a similar role related to marketing, preferably advertising

· Advanced knowledge of social media, paid and organic ads, SEO, SEM, email marketing, and content marketing

· Strong understanding of digital marketing and advertising concepts, tools, and platforms

· Certifications in digital marketing (e.g., Google Ads, Google Analytics, HubSpot)


PHYSICAL REQUIREMENTS

· Prolonged periods sitting/standing at a desk and working on a computer

· Must be able to lift up to 15 pounds at times


Parker’s Companies is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Parker’s does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state, or local laws.