Associate Director of Digital Marketing

1 day ago

Boston, United States EF Education First Gruppe Full time

Some companies are in the Business of Technology.
Others are in the Business of Finance…Or Sports…Or Soft Drinks.
At EF, we’re in a different kind of business.
Because our business, what we make, makes everything else possible.
We’re in the Business of Understanding.
Between people. Between cultures.

For over half a century, we’ve been the leader in international educational programs and methods designed to foster such understanding. Through Language, Cultural Exchange, Academic Studies, and Educational Travel, we create the kinds of immersive experiences that challenge biases, open minds, and pave the way for a more understanding world. And yes, we have technology, we have finance, we even have sports with our own professional cycling team, EF Education - EasyPost. But it’s what we do with it—building greater understanding, breaking down barriers, and creating a better world—that makes all the difference.

EF Adventures is the newest travel company at EF. This is travel that moves you- mind, body and spirit. We motivate people to experience the world, by giving them the opportunity to challenge themselves physically while making true connections with the places they visit and the people they meet along the way.

About the Associate Director of Digital Marketing role:

EF Adventures is seeking a self-driven and strategic Associate Director of Digital Marketing to lead and scale our digital marketing efforts. This role requires someone with a strong B2C digital marketing background, with strong e-commerce experience and a growth-oriented mindset to build and optimize digital strategies. Your contributions will directly support key business goals: growing brand awareness, expanding our customer database for nurturing, improving customer behavior insights, and ultimately driving revenue.

In this pivotal role, you will own the digital strategy across all channels, with a particular focus on scaling website performance, growing our database, and CRM initiatives. This role is critical in helping EF Adventures build an understanding of our “new customer” through a test-and-learn approach, supporting data-informed decisions that scale our business.

What you'll do:

  1. Develop and execute a comprehensive digital marketing strategy that is focused on scaling customer acquisition, expanding the customer database, and driving revenue growth.
  2. Build and implement lead generation strategies to attract and convert new customers, growing the database for effective nurturing and retention.
  3. Identify opportunities to improve site functionality, user experience, and e-commerce merchandising to drive customer acquisition and revenue.
  4. Oversee CRM strategy, leveraging data analysis to optimize customer journeys across the funnel, focusing on segmentation, automation, and performance optimization.
  5. Set digital marketing KPIs and monitor team progress, ensuring digital marketing campaign and organizational objectives are met.
  6. Build a deeper understanding of EF Adventures’ customers through test and learn methodology and iterative improvements.
  7. Develop and implement lead form strategies to capture new customers effectively and support their journey through the sales funnel.
  8. Partner with the paid media team to identify areas of opportunity, drive scale, and enhance campaign performance.
  9. Identify and prioritize high-impact opportunities to attract and convert customers, focusing on scalable solutions rather than incremental optimizations.
  10. Collaborate with internal stakeholders, including sales, analytics, and engineering teams, to ensure cohesive and aligned digital initiatives.
  11. Stay ahead of digital trends, technologies, and marketing best practices, incorporating innovative tools and platforms to drive effectiveness and efficiency.
  12. Champion a growth mindset, fostering an environment of continuous improvement and innovation.

Who you are:

  1. 7+ years of B2C digital marketing experience, with a focus on scaling customer acquisition and lead generation.
  2. Proven success in developing and executing CRM and database marketing strategies to grow and engage customer bases.
  3. Self-driven with demonstrated ability to take ownership, proactively identify opportunities, and drive initiatives to completion with minimal oversight.
  4. Strong strategic thinking and problem-solving skills, with a data-driven approach to decision-making in a fast-paced environment.
  5. Proven ability to analyze consumer behavior on websites and implement improvements that enhance performance and revenue.
  6. Experience collaborating with paid media teams to inform and enhance acquisition strategies.
  7. Excellent analytical, project management, and communication skills.
  8. Passion for staying informed about the latest in digital marketing trends and tools.
  9. A growth-oriented mindset with a commitment to scaling new products to success.

Why you’ll love working here:

  1. Work in our beautiful Cambridge, MA office, where you’ll enjoy comprehensive professional development, frequent social programming, and employee-run DEIB Resource Groups and clubs.
  2. Paid international and domestic travel at least once a year (more as you grow with us)
  3. Eligibility for our Workplace Flexibility Program: our hybrid work model with up to two days of work-from-home flexibility work per week, after your initial onboarding
  4. Robust professional growth opportunities including monthly trainings, workshops, and inspiring talks with global leaders and experts
  5. Four weeks paid vacation your first year and ten paid holidays
  6. 25% company match on your 401(k) contribution
  7. Excellent medical, dental, and vision coverage, along with life and disability insurance
  8. Wellness benefits and a yearly fitness reimbursement
  9. EF program discounts including travel, language schools, childcare, and more
  10. Dependent care, healthcare, and commuter flexible spending accounts (FSAs)
  11. Discounts at local venues and businesses

About EF Education First:

Yes, we’re a large global company of 55,000 employees in 115 countries, but we act with the nimbleness and agility of a much smaller organization. Founded and run by the same family since 1965. We’re always on the lookout for people with drive, creativity, empathy, and what we like to call ‘fingerspitzengefuhl’ (German for ‘keeping one’s finger on the pulse’), to help us continue our journey: to transform lives, and yes, make the world a better place. Is that you? Then step into a larger world and apply for the roles that will excite you and challenge you in new ways.

Want to learn more about life at EF? Follow us on social.

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