Head of Global Marketing
4 days ago
Head of Global Marketing
Are you a leader who thrives when faced with the opportunity to design pioneering strategies, setting targets and lead a team to success? Do you have an eye for market behaviors and how to draw the attention of current and future clients? If so, showcase your leadership skills and deliver the firm's marketing strategy, budget and activation of regional and global campaigns, communications and events
Aon is in the business of better decisions
At Aon, we shape decisions for the better to protect and enrich the lives of people around the world. As an organization, we are united through trust as one inclusive, diverse team, and we are passionate about helping our colleagues and clients succeed.
What the day will look like
As a global leader, you have the runway to architect and implement a comprehensive strategy that aligns with corporate objectives, which is fueled by our impressive 3x3 Plan for growth across regions, solutions, industries and channels. This is a unique opportunity for innovation, harmonization of regional priorities and global growth goals paired with collaboration with senior leaders across the world. You will have a dual reporting line into the Chief Administration Officer and CEO, Regions. By working closely with the global Brand, Creative & Events team, this role ensures consistent brand messaging and event execution across regions without sacrificing innovation and ingenuity. You will own and allocate the global marketing budget and will lead all marketing for the firm. Other responsibilities include:
- Lead content initiatives across solution lines/business areas to establish the firm as an industry and market leader.
- Own Aon's digital marketing channel maturation including, website development and redesign, paid media and social campaigns.
- Optimize and deliver consistent regional events with managed outcomes while setting and monitoring key performance indicators to gauge marketing efficiency.
- Collaborate with CCOs and client teams to ensure marketing efforts enhance and drive growth.
- Disseminate enterprise and solution strategies across the globe.
- Partner with product teams to tailor marketing strategies and activation (e.g., content development, events) to specific solutions and market needs.
- Align with global communications team to ensure consistent internal and external communications, media relations strategy in-region and across local offices.
How this opportunity is different
Play a meaningful role in leading Aon's global marketing strategy, execution and measurement as a key business partner across CCOs, business areas and regions. This is the time to showcase your ability to design strategies, influence collaborators and drive key initiatives on a global level for a respected firm.
Skills and experience that will lead to success
The capabilities that you bring to the team, such as critical thinking, leadership and a highly developed set of integrated marketing abilities, are essential to effective collaboration across teams and the ability to develop strategies, manage campaigns and build relationships internally and externally. Our senior colleagues in global roles have strong leadership skills and are highly agile, comfortable and effective working in diverse environments that require multicultural understanding to bring out the full potential of our teams across regions. Plus, we ensure that they are supported in their partner management responsibilities. Additional important experience includes:
- Proven success in developing and implementing strategic global marketing.
- Strategic and commercial acuity to navigate different and unique markets, elevate the brand and lead the development and execution of strategies on the ground.
- Global or international marketing experience is crucial.
- Ability to influence and build followership; collaborative communicator.
- Demonstrable capability of driving innovation and excellence with creativity, flexibility and an open-mind.
Education
MBA or an advanced degree or equivalent experience a plus (e.g., Marketing/Communications, Business)
How we support our colleagues
In addition to our comprehensive benefits package, we encourage a diverse workforce. Plus, our agile, inclusive environment allows you to manage your wellbeing and work/life balance, ensuring you can be your best self at Aon. Furthermore, all colleagues enjoy two “Global Wellbeing Days” each year, encouraging you to take time to focus on yourself. We offer a variety of working style solutions, but we also recognize that flexibility goes beyond just the place of work... and we're all for it. We call this Smart Working
Aon values an innovative, diverse workplace where all colleagues feel empowered to be their authentic selves. Aon is proud to be an equal opportunity workplace.
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