Head of Marketing

2 days ago

Chicago, United States MacGregor Black Full time

Head of Marketing


Are you a visionary marketer with a passion for building brands?


Do you have the expertise to launch and scale an independent beer brand in a competitive market?


Can you craft compelling marketing strategies that resonate with consumers and drive brand loyalty?


MacGregor Black is partnering with an Independent Beer Brand on the search for a Head of Marketing. This is a Permanent position that can be based in any major city in the United States, with a strong preference for Chicago, Illinois.


Key Responsibilities


  • Develop and execute a comprehensive marketing strategy that aligns with the brand’s vision and growth objectives across North America.
  • Drive brand awareness and consumer engagement through innovative campaigns across various channels, including digital, social media, traditional media, and experiential marketing.
  • Cultivate and manage strategic partnerships, particularly in the sports sector, to enhance brand visibility and connect with target audiences.
  • Collaborate with sales and distribution teams to ensure cohesive messaging and alignment of marketing efforts with sales goals.
  • Conduct market research and analysis to identify consumer insights, market trends, and competitive landscape to inform marketing strategies.
  • Oversee brand positioning, ensuring consistent messaging that reflects the brand's heritage and values while appealing to the U.S. consumer.
  • Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve marketing objectives.


What are we looking for?


  • A minimum of 5 years of marketing experience, with a strong preference for candidates with a background in the beverage industry, particularly beer.
  • Proven track record in developing and executing successful marketing strategies that drive brand growth and consumer loyalty.
  • Experience managing multi-channel marketing campaigns, with a focus on digital marketing and social media strategies.
  • Strong ability to build and manage partnerships, especially in the sports sector, to enhance brand presence and engage consumers.
  • Strong analytical skills with the ability to leverage data and insights to make informed marketing decisions.
  • Exceptional leadership and team-building skills, with experience managing and developing marketing teams.
  • Excellent communication and interpersonal skills, with a knack for storytelling and brand messaging.


Salary & Benefits - Compensation will be competitive and based on experience, with a full benefits package available.


Please contact Jon McNeish for more information

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