VP, Marketing

3 weeks ago

Boston, United States Helen of Troy Full time

Join our Beauty and Wellness team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon. Together, we build innovative and useful products that elevate people's lives everywhere every day.

Position: VP, Marketing - Beauty

Department: Marketing

Work Location: Boston, MA, Hybrid (work 3 days onsite)

Hybrid Schedule: Helen of Troy associates enjoy the advantages and flexibility of a hybrid working model, allowing for in office 3 days minimum, and remote 2 days.

What you will be doing:

  • Accountable for business strategy, including key where to play and how to win strategies.
  • Accountable for stewarding brand equity throughout commercial plans (e.g. branding, advertising, collateral).
  • Accountable for commercial innovation (e.g. claims, platforms, collaborations, etc.).
  • Accountable for content across all owned and paid channels (e.g. website, DTC, owned social, influencer).
  • A key contributor to innovation and product strategy development and GTM approach as a steward of brand equity.
  • Partners with COE (center of excellence) Insights for custom research to support brand building framework, BHT, and commercial innovation needs.
  • Partners with COE Creative Excellence on creative agency and production requirements.
  • Accountable for delivering business strategies, including strategic direction, brand positioning, and long-term strategic planning.
  • Partners with RMO (Sales) to identify key channel distribution opportunities to advise strategic plan.
  • Partners with Product & Innovation to ensure the readiness of key product launches to support the strategic plan.
  • Partners with COE Analytics for category growth forecasts, marketing efficiency lift, return on investment/ROAS, and working media budgets.
  • Forecasting difficulty and accountable for triangulating and owning consensus forecast.
  • Will brief IAT and Media AOR on omni-experience planning objectives.
  • Accountable for briefing creative AOR for creative strategy needs.
  • Accountable for strategy development specific to Amazon and DTC ensuring business objectives and marketing support are built into IAT briefing.
  • Collaborates with RMOs on brand distribution and channel strategy; represents marketing strategy and products to key retailers.
  • Requestor for updates on important metrics and performance indicators (e.g. BHT, return on investment, media delivery metrics, POS trends, Share trends).
  • Lead all aspects of the department’s marketing and business strategy and three-year planning, including strategic direction and brand positioning, driven strength and analysis, customer segment selection and penetration plans, and related product positioning. Ensure growth on the top and bottom line of the portfolio and each business and prioritize efforts accordingly to improve growth.
  • Coordinate marketing communications, including branding, public relations, advertising, trade shows, digital and events collateral materials, analyst and market research management, website design, and content and strategy, either directly or outsourced.
  • Provides strong brand stewardship and ensures brand equity in all initiatives. Works closely with the Creative Director to ensure all creative outputs are on strategy and brand.
  • Manages the marketing staff, which may include the Marketing Assistant, Associate Brand Manager, Brand Manager, Associate Marketing Director, Marketing Director, and Digital Marketers.
  • Works as a partner with the Sales Department to improve opportunities for establishing customers as strategic partners, as needed.
  • Supervise the advertising strategy and execution from concept to agency selection results reporting.
  • Manages subordinate supervisors and non-supervisory employees in accordance with Helen of Troy’s policies. Responsible for the overall direction, coordination, and evaluation of a department. Interviews, hires, and trains employees. Prepares work schedules, assigns duties, and directs work. Evaluates quality of work, conduct performance appraisals, and counsels employees. Addresses complaints and resolves problems.
  • Owning the business and delivering the P&L according to plan.

Skills needed to be successful in this role:

  • Ability to plan and manage concurrently at both a strategic and operational level.
  • Exceptional track record of developing and implementing marketing and sales strategies that have consistently met or exceeded planned objectives, providing personal leadership through example.
  • Demonstrated ability to lead effectively, working together with colleagues and staff to cultivate a collaborative environment.
  • Ability to manage cross-functionally and across an organization.
  • Demonstrated ability to manage outsourced marketing activities for research, etc.
  • Proficient in analyzing and planning for sales, marketing, and business strategies on a global scale.
  • Excellent communication and interpersonal skills.
  • Experience working with and addressing upper management and retailers to food/drug/mass merchandisers.
  • Capacity to assume more significant executive responsibilities over time.
  • Excellent computer skills.

Minimum Qualifications:

  • Bachelor's Degree
  • 12+ years of Marketing experience in the Beauty industry with 4 years in a senior management position
  • Authorized to work in the United States on a full-time basis

Preferred Qualifications:

  • Masters Degree

Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.

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