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Senior Director, Marketing Effectiveness

2 months ago

Parsippany, United States Wyndham Hotels & Resorts Full time
Wyndham Hotels & Resorts Senior Director, Marketing Effectiveness Parsippany, New Jersey Apply Now

Wyndham Hotels & Resorts is now seeking a Senior Director, Marketing Effectiveness to join our team at the Parsippany - 22 Sylvan Way location in Parsippany, New Jersey.

Why Wyndham?

By joining Wyndham Hotels & Resorts, you will play an integral role in our mission to make hotel travel possible for all. You’ll be part of the largest hotel franchise company in the world, where we strive to deliver the best value to our owners and guests.

The Role

The Senior Director, Marketing Effectiveness is a strategic, high-impact role responsible for leading the development and execution of a comprehensive marketing measurement and effectiveness strategy across Wyndham’s North American brand portfolio. This role will operate with a high level of autonomy and decision-making authority to build and manage the measurement frameworks, tools, and analyses that guide marketing investment decisions and measure performance impact.

What you'll do

Responsibilities

Marketing Effectiveness Leadership & Strategy

Lead and own the company’s marketing effectiveness agenda, developing and implementing a strategic framework to measure, evaluate, and optimize marketing impact across all brand and performance media channels.

Investment Optimization & Insight-Driven Decision Making

Drive the optimization of media investments by designing and managing predictive models and performance dashboards that track key metrics, including customer acquisition, guest lifetime value (LTV), and overall brand health.

Cross-Functional Collaboration & Influence

Serve as Media & Brand Marketing’s strategic advisor to Guest Intelligence, providing the insights and analytics necessary to inform key marketing strategies and align media spend with business priorities.

Performance Reporting & Executive Communication

Own the development of comprehensive reporting and deliver impactful insights to executive leadership, demonstrating how media investments contribute to revenue growth and brand equity.

Team Capability Building

  • Drive Media & Brand Marketing team development by promoting continuous learning and the adoption of industry best practices in marketing measurement.

Data Governance & Quality Assurance

Ensure data accuracy and reliability across all performance metrics, establishing data governance protocols and quality assurance measures that enhance trust in analytics.

You'll be successful if you have

Analytical and results-driven, with demonstrated expertise in media performance measurement, ROI analysis, and attribution modeling.

Required Qualifications/Experience

10-15 years of experience in media performance and analytics, ideally within hospitality, travel, or retail, with an emphasis on driving eCommerce and retail revenue.

Proficiency in analytics and visualization tools such as Google Analytics, Adobe Analytics, Tableau, MMM, MTA and a leading CDP, along with experience using ad-serving platforms like Google Campaign Manager.

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