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Added - 07/18/24 Senior Marketing Manager, Retailer Marketing Marketing/Branding Seattle , WA
3 months ago
Added - 07/18/24
Senior Marketing Manager, Retailer Marketing
Marketing/Branding
Seattle, WA | Freelance
About The Job:
- Own ongoing strategy around your Retailer marketing programs across channels such as: OTT, OLV, Streaming Audio, CRM, Direct Mail, SEM, Google PLA, Paid Social, Influencer, and others.
- Drive both sales growth by hitting established business targets across both the Marketplace and Retailer white label sites.
- Manage relationships across Business Development teams and serve as a liaison between them and our Brand and Marketing team.
- Identify, establish and nurture Retailer relationships, focused on top tier and seasonally relevant partners, ensuring positive engagement and Retailer loyalty.
- Understand the difference between high touch vs scalable vs self serve marketing support and be willing to work with teams to introduce scale.
- Identify, develop and launch new opportunities for Co-Marketing, particularly in Retailer owned channels (e.g. In-store).
- Oversee the overall program management of Retailer co-branded campaigns by establishing working models, meeting cadences, quarterly business reviews and reporting capabilities while ensuring timely execution.
- Represent the needs of the retailer and conduct analysis that serves as an input into messaging across various marketing touchpoints.
- Share campaign results with retailers and leadership through post launch meetings and ongoing quarterly business reviews.
- Develop insights on program performance, identify opportunities for improving outcomes and work cross functionally to implement changes.
- Collaborate with Marketing Analytics to implement dashboards for measuring success across partner programs.
Minimum Qualifications:
- You have 5-7+ years of experience in a relevant role including partner marketing, channel marketing, product marketing, digital marketing or similar.
- You have hands-on experience managing large scale initiatives and have implemented processes that drive efficient outcomes.
- You have executive presence, understand marketing concepts, and can articulate them to a broad set of audiences.
- You enjoy working with external audiences and have strong communication skills.
- You excel at managing initiatives across multiple stakeholders and can identify solutions that balance the requirements of each.
- You are a self-starter with the ability to navigate through ambiguous situations.
- You are comfortable in a fast-paced and dynamic environment.
- You’re a team player and love making an impact each day.
Preferred qualifications:
- Experience with reporting tools and analytics (SQL experience a plus).
- Experience with Airtable, Jira, Mode, and/or Figma a plus.
- Experience working alongside large retailers.
- Experience in a relationship driven role.
Duration: 6 Months, opportunity to extend
Location: Remote, USA
Compensation: $75 - 85/hr DOE
