Temporary Digital Marketing Coordinator
2 weeks ago
Temporary Digital Marketing Coordinator
Start 1/6/2025
End April 2025
Hybrid Onsite Boston (2 Days a week)
- Email marketing: project management of multiple email sends to various lists, completing the builds of emails, and additional testing where necessary (ex: A/B testing or dynamic content)
- List and data management: email and customer list segmentation, management of data fields to increase relevancy of digital communications
- Assist in building and gathering assets (landing pages, testimonials, product reviews, etc.) for webinars and blog posts
- Assist in the backend management of live webinars
- Assist in building strategic go-to-market plans for new products and revisions
- Monitor feedback across all social channels using social listening tools
- Analyze and optimize all campaigns (email campaigns, paid campaigns, social campaigns, etc.) and make recommendations for improvement on all platforms
- Capture metrics and build reports
- Other ad-hoc marketing and research tasks on an as-needed basis
Skills you will need here:
- Strong writing skills, especially email copy (emails, social media, blogs posts, and ads)
- Excel knowledge: you’ve worked with pivot tables, VLOOKUP and data formatting functions
- Proven understanding of digital marketing and campaign elements
- Consistent record of working alone and in teams
- “Can-do,” positive attitude and problem-solving skills
- Strong organizational and communication skills
- Display initiative and flexibility with attention to detail
Preferred skills/knowledge
- 1–2 years marketing experience desired
- Experience with Salesforce Marketing Cloud and WordPress
- Adobe Express experience
- Basic knowledge of HTML
- Experience with AMP script preferred
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