The TJX Companies, Inc. | Assistant Vice President Marketing | framingham, ma
1 day ago
Marshalls is one of the nation’s leading off-price retailers with more than 1,200 stores across the country. Since opening its first store more than 40 years ago, the Marshalls name has become synonymous with off-price shopping. Marshalls hustles to get the good stuff™ so shoppers can find an amazing selection of high-quality, on-trend, brand name and designer merchandise.
What You’ll Do
The AVP of Marketing, Marshalls, joins a team of leaders responsible for formulating and implementing a holistic marketing strategy, with the intention of driving short- and long-term growth for the brand. AVP leaders have a strong understanding of business priorities, macro trends and consumer insights, and can easily translate them into business and brand strategies. They help establish and lead clear and compelling visions for the brand and translate brand and business strategy into effective channel strategies and creative briefs, motivating teams and stakeholders.
Reporting directly to the Vice President of Marketing for Marshalls, this specific role is responsible for our digital properties (site & e-mail), overall in-store environment, inclusive of seasonal signage & the TJX Rewards loyalty program and New Stores. This role will partner with key stakeholders in Store Operations, Store Design, Merchandising and Loyalty to craft a vision and strategy that clarifies Marshalls’ offering; conveys the brand identity and creates shopping environments that are easy, fun and underscore the value proposition.
Specific responsibilities include:
- Set Annual and ongoing vision and strategy for Customer Experience team and all associated workstreams
- Collaborate with other marketing AVPs on ongoing holistic brand strategy and vision across all marketing channels
- Partner with Merchant Team to understand and direct quarterly/seasonal content development strategy and execution (digital and in-store)
- Responsible for the development and execution of retail marketing plan; seasonal sign packages, merchandise department opportunities and field opportunities
- Partner with TJX Loyalty team to understand and integrate opportunities to grow awareness and applications of TJX Rewards specific to Marshalls
- Partner with Store Operations and Store Design to deliver new store prototypes vision & design
- Oversee marketing of new store openings and relocations to drive awareness and deliver an excellent in-store experience
- Oversee marketing plans for Puerto Rico market
- Key marketing liaison with the store operations and field, responsible for keeping them informed of marketing programs
- Oversee internal communications to drive awareness, excitement and engagement behind Brand initiatives among key audiences – Board, TJX, Field, etc.
- Lead a team of 5 high performing associates – cultivating a culture in which each associate feels welcomed, valued and engaged.
Who We Are Looking For: You.
TJX Marketing is committed to cultivating well-rounded marketers who have a collection of experiences and exposures that allow them to respond and flex to the needs of the business; media and consumer landscape – ultimately delivering positive momentum to the business and brand health. Joining our team means that throughout your TJX career, you will hold roles across brands and marketing functions, supporting and contributing to our strong focus of ensuring we meet our consumer needs, while also training and developing talent to best support the business.
Minimum formal education:
- Bachelor’s Degree or equivalent
Minimum experience required to perform this job:
- 15+ years brand marketing experience with a specific emphasis on brand strategy, customer experience via agency or client side
- Direct experience building brand strategies and plans
- Demonstrated experience overseeing and directing integrated communications plans and associated execution
- Developed leadership skills along with proven experience managing multiple teams and multiple marketing functions
We care about our culture, but we also prioritize your needs
Benefits include Associate discount; 401(k) match; medical/dental/vision; HSA; health care FSA; life insurance; short/long-term disability; paid holidays/vacation /sick/bereavement/parental leave; EAP; incentive programs for management; auto/home insurance discounts; tuition reimbursement; scholarship program; adoption/surrogacy assistance; smoking cessation; child care/cell phone discounts; pet/legal insurance; credit union; referral bonuses. All benefits are subject to applicable plan or program terms (including eligibility terms) and may change from time to time. Contact your TJX representative for more information.
Discover Different also means we embrace each other’s differences and unique perspectives. We consider all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.
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