Director, Demand Generation

2 weeks ago

Hartford, United States Trellix Full time
Trellix Director, Demand Generation Hartford, Connecticut Apply Now

Skyhigh Security is a dynamic, fast-paced, cloud company that is a leader in the security industry. Our mission is to protect the world’s data, and because of this, we live and breathe security. We value learning at our core, underpinned by openness and transparency.

Since 2011, organizations have trusted us to provide them with a complete, market-leading security platform built on a modern cloud stack. Our industry-leading suite of products radically simplifies data security through easy-to-use, cloud-based, Zero Trust solutions that are managed in a single dashboard, powered by hundreds of employees across the world. With offices in Santa Clara, Aylesbury, Paderborn, Bengaluru, Sydney, Tokyo and more, our employees are the heart and soul of our company.

Skyhigh Security is more than a company; here, when you invest your career with us, we commit to investing in you. We embrace a hybrid work model, creating the flexibility and freedom you need from your work environment to reach your potential. From our employee recognition program to our ‘Blast Talks' learning series, and team celebrations (we love to have fun), we strive to be an interactive and engaging place where you can be your authentic self.

Role Overview:

The Director of Demand Generation will own the strategy, execution, and optimization of global demand generation programs to support aggressive growth targets for both net new logo acquisition and expansion within our existing install base. This role requires expertise in Account-Based Marketing (ABM), deep hands-on experience with marketing technology tools like Marketo, and a collaborative approach to align closely with sales and other cross-functional teams.

You will be responsible for building scalable multi-channel campaigns that drive pipeline, nurturing leads through the funnel, and delivering measurable results. Success in this role demands a balance of strategic thinking and hands-on execution.

About The Role:

Strategy and Execution

  1. Develop and execute comprehensive demand generation strategies that target both new customers and existing accounts.
  2. Drive account-based marketing (ABM) initiatives to engage and convert high-value target accounts.
  3. Create multi-channel campaigns (email, digital ads, webinars, events, SEO, social) to build pipeline and accelerate deals through the funnel.

Sales and Customer Alignment

  1. Partner with leadership to ensure alignment on campaign strategies, plays, and pipeline goals.
  2. Develop processes for seamless lead handoff, tracking, and feedback loops to optimize campaign performance.
  3. Align execution of campaigns with existing customer engagement to drive a world-class customer experience.

Metrics and Optimization

  1. Own pipeline and revenue targets for demand generation, tracking key KPIs such as MQLs, SQLs, CAC, and ROI.
  2. Regularly analyze campaign performance and provide actionable insights to improve effectiveness.
  3. Leverage intent data and predictive analytics to prioritize leads and accounts for sales outreach.

Technology and Tools

  1. Operate and optimize marketing automation tools, particularly Marketo, to execute and measure campaigns.
  2. Ensure integration between marketing and sales tools (e.g., Salesforce, ABM platforms) for accurate reporting and alignment.

Collaboration and Leadership

  1. Collaborate with product marketing to craft compelling messaging and assets for campaigns.
  2. Lead and mentor a small but high-performing demand generation team, ensuring agility in execution despite tight timelines and limited resources.

About You:

  1. Proven Experience: 7+ years in demand generation or growth marketing roles, preferably in a cybersecurity or technology environment.
  2. ABM Expertise: Demonstrated success in executing account-based marketing strategies with measurable results.
  3. Hands-On Martech Experience: Advanced proficiency with Marketo is required; experience with Salesforce, Google Analytics, ABM platforms (e.g., 6sense, Demandbase), and other marketing tech is a strong plus.
  4. Analytical Mindset: Strong ability to interpret data, measure performance, and make data-driven decisions.
  5. Agility: Proven ability to thrive under tight timelines, manage multiple projects, and adapt to changing priorities.
  6. Collaboration Skills: Excellent interpersonal skills to align with sales, product marketing, and other stakeholders.
  7. Educational Background: Bachelor’s degree in marketing, business, or related field; MBA is a plus.

Company Benefits:

  1. Pension and Retirement Plans
  2. Medical, Dental and Vision Coverage
  3. Paid Time Off
  4. Support for Community Involvement

We're serious about our commitment to diversity, which is why we prohibit discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

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