Tagging Engineer

1 month ago


pittsburgh, United States Tredence Inc. Full time

Job Specifications:

  • 5+ years of relevant work experience including development in agile delivery teams
  • Experience with Google Tag Management Solution, Adobe Launch or similar Tag Management suite
  • Experience with JavaScript to implement custom digital tagging
  • Experience querying data by writing SQL for analysis
  • Experience building dashboards in Google Analytics, Adobe Analytics, Data Studio & Tableau platforms
  • Experience with Digital Media and exposure to web optimization strategies
  • Must be a detail-oriented, creative thinker with excellent analytical and problem-solving skills
  • Requires independent completion of work with sound judgment and discretion.
  • Problems and issues may be numerous and are vaguely defined, and may need a high degree of reasoning and analysis of multiple variable factors to address problems and issues
  • Experience with business support software applications such as MS Office (Word, PowerPoint, Excel, Project, Visio, Visual SourceSafe, etc.) required

Principal Duties and Responsibilities:

  • Implement digital tagging for data capture to track clickstream data to determine digital asset and campaign effectiveness
  • Provide oversight and guide tagging engineers on the team to successful drive analytics enablement across the enterprise
  • Be subject matter expert in analytics technical implementation & tag management system
  • Advocate data governance in digital analytics organization & enable other tagging engineers to abide by governance policies
  • Design, implement, and document customized analytics digital tagging/tracking specifications for digital content
  • Develop and publish Tag Management metrics, ensure tag audits are conducted and results published on regular basis, track and manage all tag requests (internal and external) end-to-end
  • Manage various Tag Management platforms/solutions together with team members
  • Coordinate data ingestion feeds and web tag updates while ensuring data quality and accuracy
  • Handle data preparation and data analysis portions of various projects
  • Ensure accuracy of results produced from digital tags as a result of data analysis
  • Performs other related duties as assigned.


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