Marketing Manager, Performance Marketing

3 days ago

San Francisco, United States Airwallex Full time
About Airwallex

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 100,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 1,500 of the brightest and most innovative people in tech located across more than 20 offices across the globe. Valued at US$5.6 billion and backed by world-leading investors including Sequoia, Lone Pine, Greenoaks, DST Global, Salesforce Ventures and Mastercard, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us.

About the team

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.

What you’ll do

This role is ideal for someone who is passionate about driving measurable growth through data-driven strategies and paid digital channels. You'll be responsible for managing, optimizing, and scaling campaigns across multiple platforms to achieve business goals.

This role offers a unique opportunity to make a significant impact on our fast-growing fintech company. As a Performance Marketing Manager, your efforts will directly drive business growth by optimizing our online presence, increasing customer acquisition, and boosting engagement. Your data-driven strategies will enhance visibility across digital platforms, ensuring our products reach and resonate with the right audience.

This hybrid role is based in San Francisco.

Responsibilities:

  • Campaign Management: Lead and optimize performance marketing campaigns across paid search, display, social media, and other digital channels to drive traffic, lead generation, and conversions.

  • Data-Driven Optimization: Leverage analytics and performance data to make real-time adjustments, maximizing ROI and reducing customer acquisition costs.

  • Cross-Channel Strategy: Develop and implement multi-channel strategies that align with the overall marketing goals and core audience segmentation.

  • Collaboration: Work closely with the global performance, strategy, commercial, and analytics teams to ensure campaigns are aligned with broader marketing objectives.

  • Budget Management: Manage performance marketing budgets, making data-backed recommendations to optimize spending and improve campaign efficiency.

  • Reporting & Analysis: Produce detailed performance reports, identifying trends and insights to continuously improve campaigns and inform future strategies.

  • Test & Learn: Conduct A/B tests on creative, targeting, and landing pages to continually improve performance.

Who you are

We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum qualifications:

  • 5+ years of experience in performance marketing with a proven track record of managing and optimizing paid digital campaigns

  • Expertise in Google Ads, Meta Ads, LinkedIn, and programmatic advertising platforms

  • Strong understanding of data analytics, conversion optimization, and tracking tools (e.g., Google Analytics, SEMRush, etc.)

  • Ability to work with cross-functional teams and manage multiple projects in a fast-paced environment

  • Excellent communication and reporting skills with an emphasis on presenting performance data and actionable insights

Preferred qualifications:

  • Experience in a pre-IPO, startup environment

  • Experience collaborating with global teams

  • Experience being highly autonomous and self-motivated

Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.

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