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Senior Manager Product Marketing

2 months ago

San Jose, United States Infineon Technologies Full time

IFX Memory Solutions New Ventures organization is seeking a Senior Manager of Product Marketing to lead the technical marketing efforts for a platform of AI co-processors for EDGE applications based on IFX's SONOS In-memory technology. This role will be pivotal in driving the success of our innovative AI product in the market and ideal for someone passionate about edge computing, AI technologies, and is eager to be part of commercializing IFX's new Edge AI Co-processor solutions. If interested, apply today
In your new role you will:

  • Execute product marketing for IFX's SONOS IMC co-processor, defining the go-to-market (GTM) strategy and driving rapid execution
  • Definition of product requirements based on application use cases and promote value proposition for the product
  • Collaborate with cross-functional teams, including product development, sales, and engineering, to ensure alignment and execution of marketing initiatives
  • Create Market/competition analysis and product positioning: Develop a comprehensive business case for the product
  • Customer/partnership engagements: Drive engagements and partnerships with customers and system integrators to develop EDGE AI applications using IFX AI Co-processor
  • Work with IFX application go to market experts in positioning the IMC co-processor in relevant EDGE applications
  • Drive outbound messaging: Align broader outbound/marcom teams on product messaging, influencing campaigns and content
  • Sales Enablement: Develop sales collateral, including competitive analysis, messaging pillars, and reasons to believe
  • Market Insights: Provide input and voice of the market back to product management and pricing teams
  • Content Creation: Contribute to marketing content, including blogs, web content, videos, presentations, and press releases. Create collaterals for executive level engagements within and outside the organization
You are best equipped for this task if you have:
  • A relevant vocational training (3+ years) and a particularly extensive subject-specific additional qualification
  • A relevant completed study with a duration of 4 years and subject-specific additional qualification or by a relevant completed study (+4 years)
  • 10+ years of experience in product marketing, with a focus on technology products, preferably in the semiconductor or AI industry
  • Proven track record of successfully launching and marketing complex technical products
  • Strong understanding of AI, machine learning, and computer vision technologies
  • Knowledge of niche computing architectures like IMC will be considered a plus
  • Excellent communication and presentation skills, with the ability to effectively convey technical information to both technical and non-technical audiences
  • Strong analytical and strategic thinking skills, with the ability to interpret data and insights to drive marketing decisions
  • Ability to work collaboratively in a fast-paced, dynamic environment
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