Senior Demand Marketing Manager

3 weeks ago

Redwood City, United States imperva Full time

SENIOR DEMAND MARKETING MANAGER

CYBER SECURITY is a big deal. It’s in the news, growing rapidly, a critical tool for every company, and our specialty.

Imperva is a public company (NASDAQ) and cybersecurity leader that delivers best-in-class solutions to protect data and applications on-premises, in the cloud, and across hybrid environments.

Our customers include leading enterprises, government organizations, small businesses, and service providers.

Why Imperva? We have experienced the following growth and achievements:

  • Grew revenue 22% to $321 million in 2017
  • We have over 5,900 customers
  • 500 partners in 100+ countries worldwide
  • Imperva has been in the Leader’s Quadrant of the Gartner Magic Quadrant for 4 straight years
  • Imperva is also a leader in the Forrester Wave for DDoS Services with the highest score in the “current offering” category

The SENIOR DEMAND MARKETING MANAGER will be responsible for the planning, implementation, and execution of integrated demand programs designed to drive global engagement and pipeline generation through multiple channels.

Candidates should possess a keen understanding of B2B MARKETING, with a strong background in CUSTOMER ACQUISITION STRATEGIES, CROSS SELL and upsell programs, and how to develop, execute, and optimize CREATIVE MARKETING CAMPAIGNS to achieve results. Ideal candidates will possess the ability to drive meaningful action from large data sets. This role requires strong relationship development skills across internal and external business partners and a passion for innovation, while maintaining a consistent focus on demand creation.

This position reports to the Director of Demand Marketing and works closely with individuals across the marketing teams from corporate, PR, AR, creative, social, field and partner marketing, and product marketing.

KEY RESPONSIBILITIES

  • Work closely with stakeholders to develop, implement, and optimize comprehensive marketing plans, strategies, and deliverables that create demand for Imperva products.
  • Determine the appropriate mix of on-line and off-line campaign elements including search, social, direct mail, email, webinars, content syndication, direct response online, etc. - with the most compelling and creative calls to action to deliver pipeline goals.
  • Thorough understanding of the demand waterfall, and how to set and measure progress against goal attainment at each stage of the waterfall.
  • Work closely with Corporate, Product, and other marketing functions to identify and develop new offers, content, and sales tools (print, web, multimedia, etc.) to support integrated demand campaigns.
  • Collaborate with worldwide field marketing teams for efficient and effective execution of integrated marketing campaigns worldwide.
  • Drive customer acquisition, cross-sell, and up-sell efforts to meet expected lead targets through a keen understanding of the most relevant and engaging content needed during the stages of a B2B sales cycle.
  • Communicate with the sales team to ensure that they are aware of the latest marketing programs and have the right tools to follow up as required.
  • Consistently iterate and improve marketing programs through measurement and optimization.
  • Manage the interface with external agencies including media vendors, creative/digital agencies, writers, translation vendors, etc.
  • Manage campaign budgets, timelines, resources, processes, and technologies.
  • Track and report on strategic, operational, and tactical metrics using data to manage resource allocation, outcomes, and success.

KNOWLEDGE & SKILLS

  • 7+ years post-undergraduate experience managing demand generation, customer acquisition, and content syndication strategies for technology companies.
  • Expertise in both strategy and execution of B2B demand generation programs.
  • Hands-on knowledge of best practices in B2B content syndication and a proven track record of delivering qualified traffic from both an acquisition and conversion standpoint.
  • Track record of successful results and creativity with program execution.
  • Strong analytical skills with the ability to drive meaningful actions from large data sets.
  • Ability to multi-task and prioritize in a fast-paced and dynamic work environment.
  • An organized individual with great attention to detail and focus on quality of results.
  • A self-motivated individual; a good team player; someone who takes accountability and ownership of his/her own work.
  • Excellent communication skills, including demonstrated proficiency in oral, writing, and presentation abilities in a business-focused setting.
  • Ability to think out of the box and test new, creative approaches and strategies.
  • Passion for results, measurement, and optimization to continuously drive ROI.
  • Familiarity with Salesforce, Marketo, PowerPoint, Excel, and Word required.
  • Knowledge of B2B security is a plus.
  • Bachelor’s degree required.

OUR COMPANY Imperva (NASDAQ:IMPV), is a leading provider of cyber security solutions that protect business-critical data and applications. The company’s SecureSphere and Incapsula product lines enable organizations to DISCOVER assets and vulnerabilities, PROTECT information wherever it lives – on-premises and in the cloud – and COMPLY with regulations. The Imperva Application Defense Center, a research team comprised of some of the world’s leading experts in data and application security, continually enhance Imperva products with up-to-the-minute threat intelligence, and publish reports that provide insight and guidance on the latest threats and how to mitigate them. Imperva is headquartered in Redwood Shores, California. To learn more visit www.imperva.com, www.incapsula.com, our blog, on Twitter.

LEGAL NOTICE Imperva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ancestry, pregnancy, age, sexual orientation, gender identity, marital status, protected veteran status, medical condition or disability, or any other characteristic protected by law.

#J-18808-Ljbffr

  • Senior Product Marketing Manager

    1 month ago

    Redwood City, United States Bear Robotics, Inc. Full time

    Job Title: Senior Product Marketing Manager Department: Product Job Level: L5 FLSA: Exempt Job Summary: Bear Robotics creates solutions for the future of automated hospitality and is a leading industry manufacturer of AI-driven autonomous robots. We are seeking a Sr. Creative Product Marketer who can blend strategic thinking, creative execution, and strong...

  • Senior Product Marketing Manager

    4 weeks ago

    Redwood City, United States Bear Robotics, Inc. Full time

    Job Title: Senior Product Marketing Manager Department: Product Job Level: L5 FLSA: Exempt Job Summary: Bear Robotics creates solutions for the future of automated hospitality and is a leading industry manufacturer of AI-driven autonomous robots. We are seeking a Sr. Creative Product Marketer who can blend strategic thinking, creative execution, and strong...

  • Senior Product Marketing Manager

    2 months ago

    Redwood City, United States Bear Robotics Full time

    Job Title: Senior Product Marketing ManagerDepartment: ProductJob Level: L5FLSA: Exempt Job Summary: Bear Robotics creates solutions for the future of automated hospitality and is a leading industry manufacturer of AI-driven autonomous robots. We are seeking a Sr. Creative Product Marketer who can blend strategic thinking, creative execution, and strong...

  • Senior Product Marketing Manager

    6 months ago

    Redwood City, United States Bear Robotics, Inc. Full time

    Job Title: Senior Product Marketing ManagerDepartment: ProductJob Level: L5FLSA: Exempt Job Summary:Bear Robotics creates solutions for the future of automated hospitality and is a leading industry manufacturer of AI-driven autonomous robots. We are seeking a Sr. Creative Product Marketer who can blend strategic thinking, creative execution, and strong...

  • Senior Product Marketing Strategist

    7 days ago

    Redwood City, California, United States Bear Robotics, Inc. Full time

    Unlock the Future of Automated Hospitality with Bear Robotics!About the RoleWe are seeking a highly skilled Senior Product Marketing Strategist to drive the success of our innovative products in the market. As a key member of our team, you will be responsible for developing and implementing comprehensive marketing plans that align with product launch...

  • Senior Event Marketing Manager

    3 weeks ago

    Redwood City, United States Disability Solutions Full time

    Conviva is the first and best place to go to understand and optimize digital customer experiences. Our Operational Data Platform harnesses full-census, comprehensive client-side telemetry—capturing every aspect of customer experience and engagement across all devices and linking them to the performance of underlying services, in real time and at a fraction...

  • Senior Product Marketing Manager

    4 weeks ago

    Redwood City, CA, United States Bear Robotics, Inc. Full time

    Job Title: Senior Product Marketing ManagerDepartment: ProductJob Level: L5FLSA: Exempt Job Summary: Bear Robotics creates solutions for the future of automated hospitality and is a leading industry manufacturer of AI-driven autonomous robots. We are seeking a Sr. Creative Product Marketer who can blend strategic thinking, creative execution, and...

  • Digital Marketing Coordinator

    1 week ago

    Redwood City, California, United States California Marketing Solutions Full time

    Job SummaryWe are seeking an ambitious Entry Level Marketing Assistant to help drive our business forward. As a key member of our marketing team, you will be responsible for assisting with campaign development, managing client relationships, and contributing to the growth of our business.The successful candidate will have a passion for marketing, excellent...

  • Head of Field Marketing

    3 weeks ago

    Redwood City, United States Ivalua Full time

    Head of Field Marketing, North America(NYC, Pittsburgh, Redwood City, Fremont - USA)Founded in 2000, Ivalua is a leading global provider of cloud-based procurement solutions.COMPANY OVERVIEWAt Ivalua we are a global community of exceptional professionals, who believe that digital transformation revolutionizes supply chain sustainability and resiliency to...

  • Senior Financial Manager

    7 days ago

    Redwood City, California, United States Kensington Senior Living, LLC Full time

    Company Overview">Kensington Senior Living, LLC is a leading provider of senior living communities that offers a unique and supportive environment for its residents. Our community is driven by its core values: a Love for Seniors, Respect for Each Other, Passion for Excellence, and a Spirit to Serve.">Job Description">The Senior Financial Manager will be...

  • Senior Product Marketing Manager

    2 months ago

    Union City, United States jobs.sportstechgroup.org- JobBoard Full time

    Job DescriptionThe Senior Manager, Product Marketing - On-Site Performance will play an integral role in our international and mid-market positioning. This person will be the expert on buyer personas, how they buy and their buying criteria, as well as the market and competitive set; and will transfer that knowledge to develop strategic go-to-market plans,...

  • Entry Level Management Associate

    2 months ago

    Redwood City, United States California Marketing Solutions Full time

    Are you ready to make a change in your career? Are you ready to catapult yourself and your skillset to the next level? We are searching for an Entry Level Management Associate who is looking to do just that! As a top leader in the Sales, Marketing, and Business Consulting industry, we take great pride in leading with integrity and hard work while having a...

  • VP of Marketing

    3 weeks ago

    Redwood City, United States Sortly Inc Full time

    Full-Time in United States United States / Redwood City, CA Remote (any location) - Executive - Marketing - $230k - $250kABOUT SORTLYSortly is a simple, multi-device inventory management solution. Our visual & intuitive approach to inventory enables thousands of SMBs and teams within iconic corporations, government entities, music bands & sports teams to...

  • Chief Marketing Officer for Growth

    7 days ago

    Redwood City, California, United States Sortly Inc Full time

    At Sortly Inc., we're on a mission to revolutionize inventory management for small businesses and enterprises. As our VP of Marketing, you'll play a pivotal role in shaping our marketing strategy and accelerating our growth trajectory.About the RoleWe're seeking an experienced leader with a proven track record in demand generation and revenue marketing. The...

  • Senior Product Manager

    3 weeks ago

    Redwood City, United States Disability Solutions Full time

    C3.ai, Inc. (NYSE:AI) is a leading Enterprise AI software provider for accelerating digital transformation. The proven C3 AI Platform provides comprehensive services to build enterprise-scale AI applications more efficiently and cost-effectively than alternative approaches. The C3 AI Platform supports the value chain in any industry with prebuilt,...

  • Senior Manager Marketing

    1 month ago

    Culver City, United States Promote Project Full time

    Crunchyroll is looking for a Senior Manager, Marketing Localization who will ensure that our promotional content resonates with diverse audiences worldwide, transcending cultural and linguistic boundaries. You will lead two specialized teams: a team of Localization Producers focused on managing translation and linguistic QC projects, and a team of Static/AV...

  • Senior Product Marketing Manager

    1 month ago

    Union City, United States jobs.sportstechgroup.org- JobBoard Full time

    Job Description The Senior Manager, Product Marketing - On-Site Performance will play an integral role in our international and mid-market positioning. This person will be the expert on buyer personas, how they buy and their buying criteria, as well as the market and competitive set; and will transfer that knowledge to develop strategic go-to-market plans,...

  • Senior Product Marketing Manager

    1 month ago

    Union City, United States jobs.sportstechgroup.org- JobBoard Full time

    Job Description The Senior Manager, Product Marketing - On-Site Performance will play an integral role in our international and mid-market positioning. This person will be the expert on buyer personas, how they buy and their buying criteria, as well as the market and competitive set; and will transfer that knowledge to develop strategic go-to-market plans,...

  • Product Marketing Manager

    2 days ago

    Redwood City, United States Thesagegroup Full time

    Added - 11/14/24 Product Marketing Manager Marketing/Branding San Francisco , CA | Freelance Product Marketing ManagerThe Sage Group’s client is seeking a Product Marketing Manager to join their Enterprise & Migrations marketing team.Your role will be to develop and implement marketing strategies and programs around migration tooling and trust...

  • Product Marketing Manager

    7 days ago

    Redwood City, United States Thesagegroup Full time

    Product Marketing Manager, IndustryFinancial ServicesThe Sage Group’s client is seeking a Product Marketing Manager with an enterprise software background to join our Financial Services Product Marketing team. Are you a great storyteller? Passionate about customer success? Inspired by technology disruption? And most of all, are you interested in Financial...