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Head of Communications and Marketing

3 weeks ago

Alameda, United States CMA CGM Full time

CEVA Logistics provides global supply chain solutions to connect people, products and providers all around the world. Present in 170 countries and with more than 110,000 employees spread over 1,500 sites, we are well on our way to achieving our vision: to be a Top 5 global 3PL.

We believe that our employees are the key to our success. We want to engage and empower our diverse, global team to co-create value with our customers through our solutions in contract logistics and air, ocean, ground, and finished vehicle transport. That is why CEVA Logistics offers a dynamic and exceptional work environment that fosters personal growth, innovation, and continuous improvement.

DARE TO GROW Join CEVA Logistics, and you will be part of a team that values imagination, encourages boldness and exemplarity, and is committed to excellence in everything we do. Join us in our mission to shape the future of global logistics as we become a global leader in the logistics industry. As we continue growing at a fast pace, will you “Dare to Grow” with us?

YOUR ROLE

In this role you will be responsible for a combination between Corporate / Institutional Communications, Digital & Marketing Communications, and Internal Communications in North America (U.S.A., Mexico, Canada).

You will implement CEVA Logistics image and reputation plan and increase awareness and understanding of the company’s activities into a specific region, among all audiences. Leverage the company as a business leader and employer of choice to external audiences through global external communication efforts.

Contribute to global actions, manage regional employee information, managerial communications and contribute to employees’ motivation and sense of belonging to CEVA Logistics and CMA CGM Group. Identify opportunities for speaking slots within the media, lead generation campaigns, and anticipate risks as well as crisis.

Provide Communications guidance and coaching to the Region Managing Director, and propose a set of services to the Region Leadership team. Define and execute marketing campaigns, programs, and initiatives across multiple channels to support business growth. Support M&A activities.

WHAT ARE YOU GOING TO DO?

  1. Provide shared services to Global CEVA’s communications actions
  • Write / translate editorial content / Optimize the editorial landscape through an identified set
  • Contribute to CEVA Marketing and Marcom contents
  • Bring insights to CEVA Logistics global and transverse initiatives
  • Participate in team meetings, share reporting, budget and actions follow-up

Propose and implement a regional communications strategy, agreed with Chief Communications Officer and the Communications Steerco

  • Communications plan within communication guidelines (priorities, budget).
  • Trade media relations in coordination with HO communication and CMA CGM Group.
  • Messaging, publication and customers tools. External events (tradeshows, exhibitions, conferences, customer events...).
  • Commercial advertising, by-line articles and CEVA sponsoring & partnership.
  • Contribute to the company digital presence and employee engagement (Deployment of CEVA internal programs, CEVA messaging and information flows and campaigns, Internal events).

Develop with Communications GHO the CEVA’s image towards external stakeholders

  • Media relation, messaging & support local interview scheme.
  • Country space on cevalogistics.com (when relevant) and Country ID Cards.
  • Contribution to Crisis communications at local level (e.g., Covid-19)
  • Local exhibitions, customer seminars and stakeholders' events.
  • Marcom / Sales tools (brochure, presentation, Apps, videos) liaising with GHO communications.

Contribute to employees’ motivation and sense of belonging to CEVA Logistics and CMA CGM Group

  • Internal Corporate programs’ deployment, strategic decisions and information.
  • Local management support to engage employees on Group, CEVA global, and local priorities.
  • Manage CEVAnet intranet pages related to the Region (when relevant).

Advise and bring Communications services to Region Leadership team when agreed by Chief Communications Officer.

  • Region collaterals, events and Media training.

Collaborate with cross-functional teams to design and execute marketing campaigns to support business growth

  • Define and execute leads generation and product campaigns, programs, and initiatives across multiple channels, including digital, social media, email, events, and traditional media.
  • Create and oversee the implementation of marketing collateral, content, and materials, such as websites, brochures, presentations, and advertisements.
  • Provide support on marketing intelligence and sector reports based on regional needs.

WHAT ARE WE LOOKING FOR?

Education & Qualifications

  • Bachelor’s degree in Communication or Journalism
  • Master’s degree, preferred

Experience

  • Minimum 10-15 years’ experience in Marketing Communications / Journalism at regional or international scale
  • Experience of working in a matrixed organisation environment & managing remote teams
  • Leadership experience across multiple geographies
  • Extensive senior leadership experience in a large and complex sales environment
  • Experience of leading large-scale change management programmes, either within a specific function or across a larger region

Specialist Knowledge & Skills

  • Conversational fluent and ability to communicate in English
  • Excellent working knowledge of key Microsoft applications such as Excel, PowerPoint.
  • Excellent writing skills; press releases and kits, media briefings, speeches, presentations, articles, messages, strategic planning etc.
  • Capable of understanding business challenges / issues and translating them into communication proposals
  • Organization skills: press trips and events, conferences
  • Proactively analyse, identify issues and explore solution, raise questions and research for answers to enhance work efficiency
  • Self-motivated, ability to work with limited resources and get the financial control activity up and running
  • Embrace changes and drives innovation
  • Ability to work in matrix organization, liaise and work across function, countries and products within the organization to deliver quality work on schedule.
  • Applies process analysis with problem solving skills

Interpersonal & Communication Skills

  • Confident communicator and presenter
  • Clear communicator with excellent interpersonal skills, able to build effective relationships with internal and external partners.
  • Excellent presentation skill and be team player
  • Ability to maintain stable performance under pressure or opposition in a manner that is acceptable to others and the organization
  • Requires technical 'reporting issue” assertiveness, negotiation skills, conflict management skills, systems knowledge, managerial decision making and problem-solving skills
  • Demonstrate success in leading, directing, managing and developing managers, staff and high-performance teams
  • Demonstrate success in planning, developing and executing complex strategies with the ability to embrace and manage change
  • Uncompromised integrity and work ethics
  • Business oriented with commercial sense in global perspective

WHAT DO WE HAVE TO OFFER?

With a genuine culture of recognition, we want our employees to grow, develop and be part of our journey. We offer a benefits package with a focus on your wellbeing. This includes competitive Paid Time Off, 401(k), health insurance and an employee benefits platform that offers discounts on gym memberships and a diverse range of retail, travel, car and hospitality brands, including important offerings like pet insurance.

We are a team in every sense, and we support each other and work collaboratively to achieve our goals together.

It is our goal that you will be compensated for your hard work and commitment, so if you’d like to work for one of the top Logistics providers in the world then let’s work together to help you find your new role.

ABOUT TOMORROW

We value your professional and personal growth. That’s why we share plenty of career opportunities for you to thrive within CEVA. This role can be the first step on your career path with us. You can stay in the same job family, find a new family to grow in (an almost limitless number of options) or find your own path. Join CEVA for a challenging and rewarding career.

#LI-DNI

#LI-AM1

CEVA operates in a multicultural, global environment and is a richly diverse organization operating seamlessly as one company. We aim to attract, motivate and retain the best people in our industry, whatever their background. We share the same passion to deliver world-class solutions to our customers. We have the best supply chain professionals in the industry and develop this talent in an inspiring work environment.

CEVA Logistics is proud to be an equal opportunity work place

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