Head Of Retail Sales

1 month ago

Alameda, United States The Good Food Institute, Inc. Full time

What We‘re Looking For

We’re looking for a dynamic Head of Retail Sales to lead the expansion and revenue growth for our JUST Egg and GOOD Meat brands. You will drive retail strategy across multiple channels while leading a small, agile sales team and broker partnerships. The ideal candidate is both a strategic leader and hands-on doer, with deep experience in CPG, especially in plant-based or natural foods, and a proven track record of scaling retail operations.

What You’ll Do

  1. Sales Strategy & Leadership:
    Develop and execute a national retail sales strategy for both the JUST and GOOD brands, focusing on increased distribution, market share, and revenue growth across grocery, specialty, and mass retail channels.
  2. Lead, mentor, and develop a small but dynamic retail sales team, consistently hitting or exceeding sales objectives and KPIs.
  3. Identify and capitalize on new retail opportunities and partnerships to expand presence and penetration in key markets.
  4. Retail Relationship Management:
    Build and maintain strong relationships with key retail partners, including national grocery chains, specialty retailers, and e-commerce platforms.
  5. Manage relationships with broker partners, ensuring seamless communication through an integrated retail tracker.
  6. Oversee submissions, reviews and account management for the top-30 retailers.
  7. Negotiate contracts, pricing, and promotional terms to maximize profitability and brand visibility.
  8. Collaborate with category managers and buyers to drive in-store activations, merchandising, and promotional initiatives.
  9. Work closely with Sales Operations to ensure timely deliveries and minimize out-of-stock challenges.
  10. Market Analysis & Insights:
    Conduct ongoing market analysis to identify retail trends, competitive positioning, and opportunities for growth within the plant-based and CPG sectors.
  11. Leverage data-driven insights to inform strategic decisions related to pricing, promotions, and product placement.
  12. Continuously monitor sales performance and refine strategies to stay ahead in the evolving retail landscape.
  13. Cross-Functional Collaboration:
    Partner with marketing, product development, and operations teams to align sales goals with broader company objectives.
  14. Collaborate on marketing campaigns, in-store promotions, and product launches, to ensure cohesive brand representation.
  15. Provide actionable feedback to product development and leadership based on retail trends and consumer demands.
  16. Budgeting & Forecasting:
    Own the retail sales P&L, including managing budgets, trade spend, and forecasts to meet financial targets.
  17. Prepare and present sales forecasts, budget reports, and performance reviews to senior leadership.

What You’ll Bring

  1. Bachelor’s degree from an accredited four-year university.
  2. Minimum of 10 years of experience in retail sales, preferably in the natural or plant-based industry, with at least 3 years in a leadership role managing teams.
  3. Proven track record of driving sales growth and building relationships with major retailers.
  4. Deep knowledge of the retail landscape, including grocery, mass market, and specialty channels.
  5. Strong negotiation, leadership, and communication skills.
  6. Ability to think strategically and execute tactically in a fast-paced, high-growth startup environment.
  7. Passion for our mission to revolutionize plant-based foods.

The total package

To compensate our team members fairly and competitively, we develop our salaries using data from a national compensation survey, candidate experience levels, and internal benchmarks. We offer competitive pay and our compensation practices are built to attract, engage, and retain the team we need to grow our business. All eligible team members receive a total rewards package that consists of: base salary, equity in Eat Just and 100% employer paid medical, dental and vision for employees, among other excellent health and wellness benefit offerings. The salary range for this role is $165,000 to $200,000. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Candidates will only be considered if they are based near a major metropolitan airport.

Additional Information & Requirements

This is a full-time regular position that will be remote, reporting to our headquarters in Alameda, CA. This role requires up to 25% travel. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. Eat Just, Inc. and its subsidiaries participate in E-Verify and will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization.

Who We Are

Eat Just is a food technology company with a mission to build a healthier, safer and more sustainable food system in our lifetimes. The company‘s expertise, from functionalizing plant proteins to culturing animal cells, is powered by a world-class team of scientists and chefs spanning more than a dozen research disciplines. Eat Just created America’s fastest-growing egg brand, which is made entirely of plants, and the world’s first-to-market meat made from animal cells instead of slaughtered livestock. The company has been recognized as one of Fast Company’s “Most Innovative Companies,” Entrepreneur’s “100 Brilliant Companies,” CNBC’s “Disruptor 50” and a World Economic Forum Technology Pioneer. JUST Egg has been named among Popular Science’s “100 Greatest Innovations” and Fast Company’s “World Changing Ideas” and the history-making debut of GOOD Meat was heralded as one of 2020‘s top scientific breakthroughs by The Guardian, Vox and WIRED.

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