Marketing Strategist

2 months ago

Boston, United States BNY Mellon Full time

Marketing Strategist & Project Manager, BNY Advisors


About BNY Investments:


BNY Investments is a leading investment manager, with $2 trillion* in assets under management as of March 31, 2024. Through an investor-first approach, the firm brings to clients the best of both worlds: specialist expertise from seven specialist investment managers offering solutions across every major asset class, backed by the strength, stability, and global presence of BNY.


BNY Investments is a division of BNY, which has $48.8 trillion in assets under custody and/or administration as of March 31, 2024. BNY can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY is the corporate brand of The Bank of New York. Additional information is available on www.bny.com.


BNY Advisors is a unique business within BNY which focuses on asset allocation, portfolio construction, manager research, and alternatives within a OCIO context as well as asset management context. The business constructs and manages multi-asset, multi-manager investment strategies using both proprietary and third-party investment strategies.


In addition, the team also acts as a discretionary, or non-discretionary, provider to asset owners on a global basis across institutional, intermediary, and family office channels. The business works across all of BNY and its affiliates and subsidiaries including, but not limited to, BNY Wealth, BNY Pershing, Global Distribution, Asset Servicing, and the various investment affiliates of BNY. BNY Advisors design and implement investment strategies that are bespoke to client needs and objectives using a myriad of asset classes, investment strategies, and overlays.


We're seeking a future team member for the role of to join our BNY Advisors team.


We are looking for a Marketing Strategist and Project Manager at Vice President level to join our team. This role can be located in Boston, MA, or Pittsburgh, PA, and is a hybrid working role.


The Marketing Strategist and Project Manager will be responsible for leading small-and-large scale marketing projects from conception through execution. This role will work closely with other members of the marketing team as well as teams across BNY to ensure that our products and services are positioned effectively in the market. This role requires a blend of strategic thinking, extensive collaboration, and creative execution.


In this role, you'll make an impact in the following ways:



  • Initiating, planning, and executing small to large scale marketing projects, including coordinating campaign material across various channels including collateral, presentation, web and social
  • Collaborate with internal stakeholders to build deep product knowledge, positioning and value propositions and leverage these insights in marketing strategies and campaigns.
  • Execute marketing plans and campaigns to support product roadmap and strategic priorities.
  • Work with collaborators to drive execution including deliverables, scope, strategy, requirements, and implementation of projects.
  • Develop as well as coordinate with the creative, digital, and sales teams to develop and implement marketing strategies.
  • Managing project budgets and timelines, including tracking project performance using appropriate metrics, tools, and techniques.
  • Ensure all project stakeholders are kept informed about project progress, deadlines, and potential issues.
  • Proactively manage projects including resources, collaboration, budgets and reporting.
  • Identify resource needs and establish roles, expectations, and goals with project team members
  • Identify, analyze, mitigate, document, and control project risks.
  • Provide effective, regular communication within the project team, stakeholders, sponsors, and management.
  • Manage team expectations and relationships.
  • Complete additional assigned tasks, such as compliance reviews and distribution
  • Conduct after-action reviews.

To be successful in this role, we're seeking the following:



  • 5-7 years of marketing and project management experience supporting large size and critical projects
  • Superior understanding of marketing, business, operational, distribution and sales processes
  • Excellent interpersonal, written, and oral communication skills, with proven ability to engage stakeholders across multiple levels of the organization.
  • Confirmed digital acumen and experience in prioritizing and handling multiple initiatives simultaneously.
  • Ability to facilitate and enable clear, succinct communication between cross-functional partners in matrixed environment.
  • Strong relationship-building skills to build effective working relationships with business leaders.
  • Ability to identify and drive opportunities for continuous improvement across the program.
  • Thinks analytically to break down moderately complex issues into smaller, manageable parts.
  • With support, can discern the most critical pieces of larger analysis.
  • Curious and asks the right kinds of questions of peers and customers to gain knowledge.
  • Self-motivated and directed, with keen attention to detail.
  • Flexibility to lead multiple and challenging priorities.
  • Familiarity with marketing principles, responsibilities, tactics, and terminology.
  • Strong attention to detail with adaptable, can-do attitude

At BNY, our culture speaks for itself. Here's a few of our awards:



  • America's Most Innovative Companies, Fortune, 2024
  • World's Most Admired Companies, Fortune 2024
  • Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024
  • Best Places to Work for Disability Inclusion, Disability: IN - 100% score, 2023-2024
  • "Most Just Companies", Just Capital and CNBC, 2024
  • Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024
  • Bloomberg's Gender Equality Index (GEI), 2023

Our Benefits and Rewards:


BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life's journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.


BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans. #LI-hybrid



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