Director, Digital and Paid Marketing
1 day ago
CB2 is transforming the perception of home design for today's modern consumer. Born out of Crate and Barrel, CB2 is committed to high-quality, sophisticated design at an approachable price. Located in downtown Chicago, CB2 offers an engaging, collaborative work environment. If you're creative, team-spirited and have a passion for modern design, then join the team as a Director, Digital and Paid Marketing.
The Director, Digital and Paid Marketing will oversee all aspects of paid marketing initiatives from vision, planning, budget management, customer insights, analytics, execution and decision making across programs across CB2. They will lead a dedicated team across paid search, social, and display, and is the primary decision maker with the external digital marketing agency.
This is a 4-day hybrid position based out of our CB2 Headquarters in Chicago, Illinois.
A day in the life as a Director, Digital and Paid Marketing…- Own the strategy for growing all paid and digital marketing efforts, working in close partnership with the Ecommerce, Brand Marketing, Creative, and other cross-functional teams.
- Ensure cross-functional alignment to paid marketing strategy for building immediate and long-term vision.
- Accountable for conceiving and executing customer-centric strategies that support key brand objectives: acquisition, retention, key program support (Design Services, New Movers, Registry, Trade, B2B).
- Accountable for ensuring all budgets are strategically aligned to business goals including ecom sales, traffic, and conversion goals in partnership with the ecom team.
- Responsible for driving and communicating hindsight performance and optimizations.
- Accountable for developing and maximizing marketing budget in partnership with the external agency to drive business objectives.
- Responsible for ensuring CB2 Marketing has strong relationships with key platform and vendor partners (Google, Meta, Pinterest, TikTok, etc.) and is staying abreast of new ideas and developing tactics and technology.
- Partner with Analytics, Ecom, and Agency partners to develop “source of truth” reporting that triangulates marketing platform reporting and ecom reporting to ensure strategy and performance alignment.
- Partner with the Marketing/Planning/Merchandising/Ecom leadership to develop customer-centric promotional and advertising strategies that deliver on financial goals and the editorial calendar.
- Team leadership excellence. Be able to develop a strong performance-minded team, and communicate strategy cross-functionally to business partners.
- A Digital thought leader with a passion for connecting media to business performance.
- An analytical leader with a passion for digital innovation. Results-oriented while maintaining a balance between brand building and performance.
- A strong passion for retail with entrepreneurial energy, an innovative spirit, and insatiable curiosity.
- Passion for understanding the customer and influencing their journey.
- Ability to think strategically & tactically to ensure ideas turn to action.
- Ability to dive into technical details, understand nuances and work with technology leaders on complex initiatives.
- Ability to simplify and structure complex and ambiguous problems.
- Conceptualize and provide thought leadership and strategic direction to product & data roadmaps.
- Ability to handle diverse and conflicting opinions to arrive at the best decisions and outcomes.
- Excellent presentation and written communication skills; experience presenting to and engaging with senior and executive level audiences.
- Collaborate and work effectively across functions. Influence and achieve consensus on goals and objectives.
- Ability to present complicated material in a concise and effective way.
- Bachelor's degree in Marketing or equivalent field.
- 10+ years of Digital Marketing experience with best in class organizations in consumer-focused industries (specialty-retail preferred), including strategic planning, implementation & execution.
- Demonstrated experience in stewarding media investment and driving for a brand in the retail or DTC space.
- Strong business management experience including full responsibility and accountability for managing a substantial budget.
- Proven ability to leverage data to drive measurable results and track accountabilities to ensure desired outcomes and ROI.
- Must be knowledgeable, savvy and strategic as to the effective deployment of all forms of media with significant experience leveraging analytics.
- Demonstrated knowledge of digital marketing methods, and a track record of testing and learning in this space.
- Experience with Media Mix Modeling, brand health tracking, lift studies, and other pertinent methodologies for measuring and tracking impact of media.
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