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Sr. Director of Marketing

1 month ago

Atlanta, United States Turnbridge Technical Solutions Full time
Job DescriptionJob Description

Sr. Director of Marketing

Fulltime role - REMOTE


All candidates must be U.S. based. Sponsorship not available.


This role will lead marketing efforts of our client's growing software division, shaping and driving the strategic vision to boost brand visibility and accelerate business growth globally. In this senior leadership role, you'll develop and execute a cutting-edge digital marketing strategy while managing a talented team to transform our diverse brand websites into thriving digital ecosystems. As a key member of the leadership team, you'll align business priorities with impactful marketing initiatives, ensuring dynamic customer engagement and significant market share growth. This role is perfect for a visionary marketing leader who excels in a high-growth, entrepreneurial environment and is dedicated to achieving excellence through innovation and teamwork.


Responsibilities:


Oversee a high performing team including Creative, Outbound, and Product Marketing Leaders

Lead & mentor an established marketing department, guiding the Product Marketers to develop and refine comprehensive campaign strategies

Lead the development, launch, and management of digital marketing campaigns, focusing on driving positive, incremental return on ad spend and effectively acquiring new customers.

Architect and maintain the marketing technology stack, identifying and leveraging automation opportunities to enhance efficiency and effectiveness.

Design and implement marketing dashboards and campaign reporting tools to provide actionable insights, fostering data-driven decision-making across the marketing team.

Continuously monitor, analyze, and share results from various channels and campaigns, identifying best practices and areas for improvement to guide future marketing strategies.

Formulate and execute comprehensive tests for creative content and landing pages aimed at enhancing user engagement and improving conversion rate optimization.

Collaborate closely with website teams to optimize data and conversion points.

Ensure meticulous data capture and integration across marketing campaigns, email marketing, website interactions, and analytics platforms to facilitate thorough performance analysis.

Lead efforts to uncover digital insights, providing thought leadership and strategic recommendations in a collaborative, cross-functional environment to drive market innovation.

Manage and deliver ad hoc projects, including business analysis, customer research, data analysis, reporting, and product improvements, with a particular focus on conversion rate optimization (CRO) testing.

Drive business metrics, track performance and measure KPIs (CAC, LTV, ROAS, churn, retention)


Qualifications:

15 years experience in digital marketing, with substantial experience in subscription software products.

Demonstrated leadership experience with the ability to manage large distributed teams and significant budgets in a dynamic environment.

Highly creative with excellent analytical abilities, backed by experience with advanced CRM and marketing automation platforms.

Proven ability to develop strategic plans and successfully execute projects that achieve business goals, including the capability to identify new market opportunities that result in demonstrable brand growth and expansion.

Demonstrated success in launching, evaluating, and refining marketing campaigns in an iterative process that emphasizes speed to market and continuous improvement, aligning with the philosophy of 'perfect is the enemy of good.'

Strong budget management skills, including planning, forecasting, and resource allocation.

Experienced in change management and capable of leading marketing transformation initiatives.

Excellent communication and interpersonal skills, with a proven track record of effective stakeholder management, including at the executive level.

Proven project management expertise and ability to be nimble and balance various complex projects running simultaneously.

Up-to-date on the latest trends and technologies in digital marketing.

Proven experience in implementing successful Digital Marketing efforts to generate customer traffic (e.g., Affiliates, Paid Advertising, SEO, email marketing) as well as real experience with CRO to optimize conversions.

Experience collaborating across both technical and non-technical teams to remove roadblocks.