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Head of Performance Marketing
5 months ago
Overview:Our client built a product that people love with extremely strong organic growth. They are now shifting into “growth mode” and looking for a seasoned performance marketer to join their team and throw fuel on the fire. As their first growth/marketing hire, you will own the strategy, execution, and optimization of the client’s paid growth. They are looking for someone with deep experience in both web and mobile performance marketing for a consumer app.
What you will be doing:
- Own the company’s performance marketing strategy and execution
- Coordinate with internal team members and external agencies/partners to hit aggressive growth targets while optimizing ROAS
- Establish diversified channel mix across paid social and search
- Test, validate, and expand other paid channels as appropriate
- Test and validate new creative and messaging
- Source and manage agencies or contractors to deliver on same KPIs
- Manage performance metrics (i.e. LTV, CAC, etc.) and budget tracking while ensuring findings are shared cross functionally
- Compile weekly, monthly and quarterly reports to turn performance marketing data into meaningful insights and help build dashboards for reporting
- You will typically work with a lot of autonomy, and be expected to "own" the full implementation of whatever you work on
- You will be more than just a marketer; you will also be a thought partner in building a product, company, and culture we are proud of
- 5+ years of experience in growth, growth marketing, and/or with focus on user acquisition preferably for consumer subscription products
- Strong quantitative and qualitative skills. Ability to think empathetically about what would resonate with our target market, drive creative execution, and analyze results effectively.
- Understanding of marketing funnels, channels, attribution and performance metrics
- Experience analyzing performance metrics and arriving at actionable insights and recommendations
- Knowledge of campaign management and optimization across Google, Facebook, Apple and other paid marketing ecosystems
- Experience kicking off and testing new performance marketing channels from scratch, and then scaling those channels effectively
- Ability to work with both in-house designers and outside contractors/agencies to develop high-performing video and static creative assets to drive efficient and scalable growth
- Keen understanding of creative - what works on the platform and how to bring our brand to life
- A total ownership mindset - ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a “get stuff done” attitude
- Understand the limitations and opportunities for mobile app acquisition, especially around the new iOS 14.5/IDFA changes
- Strong written communication skills
By applying to TEEMA on any job portal implies you are entering into a business relationship with us and therefore grants TEEMA consent to send you further job updates or industry and company-related information.
