Director of Media Analytics

4 weeks ago

Houston, United States Gravity Global Full time
Job DescriptionJob Description

Gravity Global is the world’s most awarded marketing consultancy specializing in brands operating in complex markets. Led by strategy, innovation, technology, data and creativity, we create brand-and-demand marketing programs that drive transformational growth for our clients. 

With 14 wholly owned offices across the US, Europe, and APAC, you can develop a truly global career in a rapidly scaling organization. 

We are looking for a Director of Media Analytics to lead our data-driven strategy and decision-making. As a director of analytics, you will oversee collecting, analyzing, and interpreting data from various sources, such as first party data, digital media data, and business performance data. You will also lead the development and implementation of analytical frameworks, tools, dashboards and best practices to support our business goals and objectives. 

Director of Media Analytics

The ideal candidate for this role has a strong background in the digital media ecosystem (Google Analytics, Adobe, Meta, etc.), data management, statistics, or a related field, with proven experience in leading media analytics projects and teams. The candidate should also have excellent team leadership, communication and presentation skills, and the ability to translate complex data into actionable insights for diverse audiences.

Responsibilities:

  • Serve as the leader of the Gravity Media Analytics team and interface with leaders of other teams with the Media Group; these include Planning and Activation teams.
  • Manage a team of analysts and data engineers, providing guidance, mentorship, and feedback.
  • Define and monitor key performance indicators (KPIs) and metrics to measure the effectiveness and efficiency of our products, services, and processes.
  • Develop and lead analytic processes and programs that meet defined client and agency objectives.
  • Lead the development of client and internal-facing dashboards, analyses, and other related output designed to communicate media, marketing, and other business-related outcomes.
  • Work with vendor partners to help understand how various platforms and providers can deliver useful solutions to Gravity and our clients.
  • Generate actionable insights and recommendations based on data analysis and communicate them clearly and persuasively to stakeholders across the organization.
  • Collaborate with other departments and functions to identify and solve business problems using data and analytics.
  • Establish and maintain data quality standards and ensure compliance with data privacy and security policies.
  • Research and evaluate new technologies, methods, and techniques to enhance our analytical capabilities and competitive advantage; Stay abreast of key industry trends.
  • Other duties as assigned.

Qualifications:

  • At least 10 years of experience in media analytics, data science, or a similar role, with at least 5 years of experience in leading analytics teams and projects.
  • Expertise in using various analytics tools, platforms and processes such as: ETL, SQL, Google Analytics, Python, R, Tableau, Power BI, etc.
  • Experience in an advertising agency or marketing services company is preferred.
  • Strong ability to manage a multi-national media analytics team.
  • Excellent communication, presentation, and leadership skills, as well as the ability to translate complex data into actionable insights for diverse audiences.
  • A strong analytical mindset and problem-solving skills, with a keen eye for detail and accuracy.
  • A passion for data and innovation, with a curiosity to learn new skills and explore new opportunities.

WHAT WE CAN OFFER: 

  • Comprehensive Medical, Dental, Vision, and supporting benefits package. 
  • 401K/Roth Match. 
  • Paid Parental Leave. 
  • Flexible Vacation and Summer Fridays. 
  • Purposeful and considerate in our hybrid approach. 
  • Great company culture: Certified Best Places to Work 2022. 
  • Company paid Life Insurance and Long-Term Disability, and so much more. 

Does this sound like you? 

Please apply through our Careers Page. Once submitted, there is no need to call. While we thank you in advance for your interest, please know that due to our high volume, we will only reach out to those whose experience and skills most closely match the position's requirements. 

Gravity Global offers a rewarding environment where every associate is valued. We appreciate all team members, and we are an Equal Opportunity Employer. 

Gravity Global participates in E-Verify during the onboarding process. The Notice of E-Verify Participation and Right to Work posters are available here. 

 

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