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Social & Digital Marketing Ad Buyer

3 months ago

Salt Lake City, United States Live Nite Events Full time
Job DescriptionJob DescriptionDescription:

Who We Are:

LNE Presents is driven by a team of passionate, talented, and creative individuals who love live music, hospitality, and the power of the experience economy. Music festivals and concerts, venues, food and drink concepts, merchandise – this is a team that sets the stage for fans to create lifelong memories and powerful connections to our spaces and those they enjoy them with.

As we expand our footprint, we are looking to continue building a diverse team that rallies around a similar passion and enjoys a dynamic, energetic work environment.

As our Paid Social & Digital Advertising Ad Buyer you will work with our team to create and distribute positive branding messages and collateral for the company’s products and services.

Requirements:

Duties/Responsibilities:

· Collaborates with our marketing teams to develop branding messages.

· Identifies target customers and markets.

· Collects and compiles customer feedback in an easily reviewed and understood format for review by company management and leadership.

· Collects and maintains sales records required to track, review, and modify performance of marketing initiatives.

· Forecasts and analyzes sales trends, marketing strategies, and product performance; prepares and presents reports summarizing information; makes recommendations based on analysis.

· Develops and distributes materials related to sales, training, and marketing.

· Develops and maintains positive relationships with existing and potential clients.

· Performs other duties as assigned.

Required Skills/Abilities:

· Excellent verbal and written communication skills.

· Excellent sales and customer service skills.

· Strong analytical and problem-solving skills.

· Proficient with Microsoft Office Suite or related software.

Education and Experience:

· Bachelor’s degree in marketing, Statistics, Business, or related field preferred.

· One to three years of related experience in business, promotional sales, customer service, or related field preferred.


What You’ll Do:

You will help ideate, create, and execute all paid campaigns across social media and digital ad platforms such as Facebook/Instagram, TikTok, Snapchat, Google, YouTube, etc…

You will organize and optimize paid campaigns across all digital platforms to support differing objectives (from ticket sales to brand awareness, organizational growth to venue traffic and retail conversions).

You will help set and exceed the goals of each business across the organization.

You will manage a paid advertising calendar often consisting of 50+ active campaigns with individualized budgets and goals while maintaining up-to-date accounting and ensuring each campaign stays within its respective budgets.

You will be responsible for creating digital advertising plans for each individual campaign, developing budget structures and schedules within, and maintaining records of evolving strategies.

You will use data-driven analysis to advise on and implement campaign optimizations in real-time.

You will work hand-in-hand with the department directors, marketing, and creative teams to help oversee both strategy and asset development, create and activate advertising in line with each platform’s best practices and geared towards the target of each product.

You will build and actively maintain targeted audiences on each platform for retargeting purposes.

You will work on a highly-collaborative team to plan digital ad strategy and content, and develop moving benchmarks in a rapidly evolving landscape.

You will maintain the ability to report in real-time and summarily on a weekly basis regarding performance, attribution, and growth efforts.

You will work with various digital platforms to create unique and highly engaging campaigns that cut through the noise, drive fans to our businesses and sell the experience.

You will maintain a sharp understanding of key competitors, best practices across platforms, and new digital media tools.

You will maintain a sharp understanding of existing tools and strategies, and make recommendations to products and practices that help elevate our brands’ position and improve paid performance.


About You:

Loves music and the business of creating experiences.

Bachelor’s Degree with a focus on marketing and/or advertising.

2+ years of experience with digital marketing, advertising, and social media in a professional setting.

A passion for advertising and understanding consumer behavior and social media engagement.

A natural eye for aesthetics and branding, and a sense for both cultural and social trends.

Exceptional copywriting skills and the ability to come up with ad copy that performs.

Strong creative understanding and the ability to pair content with copy to make powerful impressions.

Detail-oriented with a tenacious work ethic, a self-starter with the ability to work both in a dynamic team environment as well as independently.

Intermediate to expert knowledge of Adobe Creative Suite.

A strong understanding of Excel and organizing data sets.

Excellent time management and organizational skills.

Proven ability to manage multiple creative projects while meeting deadlines and objectives.

Excellent communication skills with the ability to effectively convey information across multiple levels of management and departments.

Expert understanding of paid advertising on Facebook Ads Manager, TikTok Ads Manager, Snapchat Ads, Google Ads, etc. such as creating campaigns, optimizing, and providing detailed recap analysis.

Strong leadership and problem-solving skills.

Ability to thrive in a fast-paced environment.

Excellent understanding of social media best practices and evolving trends.

Intermediate to expert knowledge of Shopify platform.