Social Media Assistant

1 week ago


Philadelphia, United States Inkspirenize Full time
Job DescriptionJob DescriptionJob Title: Social Media Assistant

Location: Philadelphia, PA

Job Type: Full-time

Reports to: Social Media Manager

Job Summary:

We are seeking a creative and tech-savvy Social Media Assistant to join our dynamic marketing team. The ideal candidate will assist in the execution of social media strategies, create engaging content, and analyze performance metrics. This role is perfect for someone passionate about social media trends, digital marketing, and audience engagement.

Key Responsibilities:

  1. Community Engagement:

    • Monitor social media channels for comments, messages, and mentions, and respond promptly and professionally.
    • Engage with followers, fostering a sense of community and increasing audience interaction.
    • Identify and engage with influencers and potential brand advocates.
  2. Analytics and Reporting:

    • Track and analyze social media performance metrics using tools like Google Analytics, Hootsuite, or Sprout Social.
    • Prepare regular reports on social media performance, providing insights and recommendations for improvement.
    • Monitor trends and best practices in social media marketing and apply this knowledge to enhance our strategies.
  3. Campaign Support:

    • Assist in the planning and execution of social media campaigns, including promotions, contests, and events.
    • Collaborate with other departments (e.g., marketing, sales, customer service) to ensure alignment and support for social media initiatives.
  4. Administrative Tasks:

    • Maintain an organized content calendar, ensuring timely and consistent posting.
    • Conduct research on industry trends, audience preferences, and competitor activities.
    • Manage social media tools and resources, ensuring they are up-to-date and effectively utilized.

Qualifications:

  • Proficiency in social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, TikTok).
  • Familiarity with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
  • Basic graphic design skills and experience with design tools (e.g., Canva, Adobe Creative Suite).
  • Excellent written and verbal communication skills.
  • Strong organizational skills and attention to detail.
  • Ability to multitask and manage time effectively in a fast-paced environment.


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