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Lead Generation Representative

4 months ago

Sarasota, United States Intertape Polymer Group (IPG) Full time
Job DescriptionJob Description

Company Overview

Intertape Polymer Group (IPG) is a dynamic multinational organization that prides itself on its corporate culture of a family atmosphere that meets high achieving company performance. We are known for our competitive salaries and benefits packages and our emphasis on putting people first. Founded in 1982, and now grown to over $1.5B in sales worldwide, IPG focuses on growth through organic and strategic means. Our diversified product lines support our mission to be the world leader in packaging and protective solutions. Come join the IPG family today

**This role will require a minimum of once a month meeting on-site in our Sarasota, FL office**

Position Description

Title: Lead Generation Representative

Department: Corporate Accounts

Location: Remote

Immediate Supervisor: Lead Generation Manager

Status: Non-Exempt

Position Purpose: Generate qualified leads for end users.


Principle Accountabilities

  • Lead Generation: Research and identify potential clients within target industries and markets using various sources, including online research, industry directories, and market intelligence tools.
  • Cold Calling: Proactively initiate outbound cold calls to key decision-makers, introducing [Company Name]'s packaging solutions, and creating interest in our offerings.
  • Marketing Campaigns: Collaborate with the marketing team to develop and execute targeted marketing campaigns that resonate with the needs and pain points of potential clients.
  • Email Outreach: Craft compelling and personalized emails to engage potential clients, showcasing our value proposition and encouraging them to explore our packaging solutions.
  • Qualification: Qualify leads based on predefined criteria to ensure alignment with our ideal client profile, and gather valuable information to facilitate meaningful sales conversations.
  • Appointment Setting: Schedule and coordinate meetings between prospective clients and our sales executives to further explore their packaging requirements and present tailored solutions.
  • CRM Management: Maintain accurate and up-to-date records of lead interactions and activities in the Customer Relationship Management (CRM) system.
  • Collaboration: Collaborate closely with the sales team to communicate lead insights, exchange feedback, and optimize lead conversion strategies.
  • Performance Metrics: Meet and exceed key performance indicators (KPIs) related to lead generation, including call volume, qualified leads generated, and meetings scheduled.

Essential Skills and Experience

  • Business degree or equivalent experience in sales.
  • Previous experience in a B2B lead generation or sales role is preferred.
  • Exceptional communication skills, both verbal and written.
  • Proven track record of executing successful cold calling and lead generation campaigns.
  • Strong organizational and time management skills, with the ability to prioritize tasks effectively.
  • Familiarity with CRM systems and proficiency in using sales tools and technologies.
  • Self-motivated, driven, and goal-oriented mindset.
  • Adept at conducting thorough research to identify potential clients and their pain points.
  • Ability to adapt to changing strategies and market dynamics.
  • Experience in the packaging industry or related fields is a plus.


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