Marketing Coordinator

1 month ago

Lewiston, United States Northeast Bank Full time
Job DescriptionJob Description

Northeast Bank is a full-service community bank and a national commercial real estate lender with offices in Maine, Massachusetts, New York, and California. We are looking for motivated and talented individuals who want to make an impact in a growing company that cares about its employees, customers, and the communities it serves. Northeast Bank provides competitive compensation and benefits, generous PTO, and a hybrid work environment dependent on the role. If you are looking for a growing organization that prioritizes its employees, we encourage you to apply.

POSITION SUMMARY: The Northeast Bank Marketing Team is looking for a motivated, detail oriented, and enthusiastic Marketing Coordinator to help execute our ‘go to market’ strategies and communication efforts. The Marketing Coordinator will assist the Marketing Department in executing on advertising and communications initiatives, including marketing campaign support, internal communications, graphic design services, department reporting and event logistical support. This role will provide an exciting opportunity for the right candidate to work cross-functionally across the entire organization through the support of projects aimed at helping us achieve key operational goals linked to our overall strategic plan.

RESPONSIBILITIES:

  • Coordinate support of cross-functional marketing projects for the Bank’s local and national sales efforts, including sales team assistance, marketing task management, department reporting and creation of marketing campaign assets – using defined graphic design templates.
  • Provide logistical and planning support for all company-wide marketing events, including conferences, internal employee appreciation events, customer appreciation events, community events and more.
  • Work closely with third -party partners – including marketing agencies, technology providers, photographers, etc. – to execute new marketing initiatives and approved projects while adhering to budgets and predetermined goals.
  • Coordinate proactive support of the bank’s retail banking, government banking and national lending sales platforms, including timely management of ad hoc requests, delivery and pick up of marketing items and overall support of the sales team.
  • Track and maintain inventory of marketing materials located on-site and online.
  • Intake, manage and traffic all incoming marketing requests using online tracking system.
  • Serve as main point of contact for company-wide sales team outreach regarding requested marketing items and support.
  • Draft and send internal communications emails as necessary.
  • Complete regular reviews of the Bank’s digital channels, website and printed collateral to ensure optimal user functionality and information accuracy.
  • Ensure Marketing Department Intranet presence is up-to-date and effectively supports internal stakeholders.
  • Conduct market research to identify target audiences, assess market trends, and gather competitive intelligence.
  • Ensure marketing materials align with the bank's brand guidelines and enhance brand awareness.
  • Ensure all marketing activities comply with banking regulations and industry standards, including coordination of compliance approval for all marketing assets via online system (Kadince).
  • Compile, analyze, and interpret data surrounding our various marketing efforts and initiatives to measure their impact and results (including Google Analytics / AdWords, etc.).
  • Successfully pass technical and regulatory examinations required by the Company.

KNOWLEDGE, SKILLS AND ABILITIES:

  • 3-5 years of relevant work experience in marketing-related positions.
  • Bachelor’s Degree with a strong track record of performance, preferably in Communications, Marketing, or Advertising
  • Strong attention to detail and impeccable organizational skills
  • Teamwork oriented with a desire to learn and improve
  • Outstanding interpersonal, verbal, and written communication skills
  • Outgoing, charismatic, and comfortable engaging in all types of environments through all mediums (phone, in-person, via email)
  • Ability to work independently (i.e. ‘self-starter’), and to be creative and intuitive, all while exercising sound judgment
  • Experience with CRM (Salesforce), Email Automation (Account Engagement), and Website Content Management Systems (Drupal) preferred
  • Proficiency with the Microsoft Office Suite of products, including Word, Excel, and PowerPoint
  • Experience with the Adobe Creative Cloud products preferred, specifically: Acrobat, Photoshop, Illustrator and InDesign

PHYSICAL DEMANDS AND CONDITIONS:

  • Ability to travel to corporate locations and community events is required.
  • Work unpredictable hours including Saturday.
  • Must be able to occasionally lift up to 25lbs.
  • Consistently operates a computer and other office machinery such as calculator, copy machine and printers.
  • Climate controlled general office setting with moderate noise level.
  • Must express or exchange ideas and meaning with co-workers, supervisors, customers and vendors.

Northeast Bank is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity and expression, national original, veteran status and any other classification protected by Law. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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