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Marketing Campaigns Director
3 months ago
Job Overview:
We are seeking a dynamic Director of Marketing to lead our Campaign team in creating impactful, results-driven advertising for our 19 brands. This role requires a seasoned marketer with a proven track record of developing results-driven campaigns that connect with customers across various channels, including video, direct mail, collateral, and social media. Reporting directly to the VP of Marketing, you will play a pivotal role in shaping and executing a strategic, rolling 6-month campaign calendar aimed at driving both customer engagement and revenue growth.
In this role, you will:
- Lead the creation and implementation of integrated marketing campaigns that align with our business objectives and resonate with target audiences.
- Create template campaigns to be versioned for each individual brand.
- Become an expert in our individual brands, creating a range of campaigns to support large, successful brands, struggling brands, and brands in a small tight-knit market.
- Oversee the development of compelling creative assets and messaging tailored to each channel and customer segment.
- Streamline workflows to ensure deadlines and budgets are met.
- Collaborate cross-functionally with teams such as Field Marketing, Operations, and Digital to ensure cohesive and effective campaign execution.
- Monitor and analyze campaign performance, leveraging insights to optimize future strategies and improve ROI.
- Manage campaign budgets, ensuring efficient allocation of resources and alignment with financial goals.
- Develop campaign calendars, briefs and execution plans including hands-on work such as briefing agency, copy ideas for simple tactics, campaign testing and more.
- Manage our three in-house designers and outside agency partners.
- Maintain brand consistency and elevate brand awareness across all marketing initiatives.
- Stay ahead of industry trends and innovations, incorporating new ideas and technologies to enhance campaign effectiveness.
This position is ideal for a hands on strategic thinker with strong leadership skills and a passion for driving measurable results through creative and innovative marketing solutions.
Qualifications:
- Minimum of 5 - 7 years in a Marketing leadership role, creating marketing plans and campaigns
- Proved experience in driving results
- Prefer but required experience in a mulit-brand organization, retail or home services
- Strong experience in direct mail, digital and traditional media a plus.
- Proven ability to manage large-scale projects and multiple teams across diverse platforms.
- Exceptional communication, interpersonal, and leadership skills.
- Wrike experience is preferred but not required.
- Demonstrated ability to solve cross-functional business challenges while maintaining creative excellence.
Benefits:
- Annual Salary + Bonus Potential
- Health insurance: Comprehensive medical, dental, and vision coverage.
- Retirement plan: 401(k) with company match.
- Paid time off: Generous vacation, holidays, and sick leave.
- Training and development: Ongoing opportunities for professional growth and advancement.
- Company culture: A supportive, inclusive, and dynamic work environment focusing on teamwork and employee satisfaction.
About Us:
Private equity backed, Champions Group is a provider of essential home services to residential homeowners via 19 individually branded companies, each representing multi-million dollars in revenue. Our brands offer a broad suite of heating, air conditioning, and plumbing services through several iconic brands. Founded in 2000, Champions Group focuses on delivering world-class customer service and has a leading position in most of its core markets in California, Arizona, Nevada, Colorado, and Ohio.
Equal Opportunity Employer:
We are an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. We make hiring decisions based solely on qualifications, merit, and business needs at the time.
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