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Consumer Insights Analyst

2 months ago

Concord, United States Welch's Full time
Job DescriptionJob Description

Grow at Welch's

Welch's is on a journey towards our bold ambition of being the global-leader of convenient, good for you fruit-based food and beverages. To turn this goal into a reality we need you and other exceptionally talented, agile, and innovative individuals who are eager to contribute to something extraordinary

At Welch's, we're not just offering a job; we're inviting you to be a part of a vibrant, authentic, and inclusive culture where you not only belong, but also have the opportunity to unleash the best, most authentic version of you.

Position Summary:

We are seeking a dynamic Insights professional to join our team as a Consumer Insights Analyst. You will play a crucial role in supporting the development and execution of brand strategies to drive business growth.

The Consumer Insights Analyst will join the Welch's marketing team on the journey to refresh and revitalize a 150-year old Brand with a strong equity and purpose. In 2023, we launched a new master brand campaign called Let's Fruit Stuff Up, new package design, and built a disruptive innovation funnel. We need your help to take the next step in making Welch's a modern and relevant brand for today's consumer.

Where You'll Work:

This role will initially be based out of our Concord, MA headquarters and then moving to a new space in Waltham MA in the summer of 2025 where you can immerse yourself in a dynamic workplace where innovation thrives and collaboration is key.

Our company in-office schedule is designed to maximize collaboration & relationship building balanced with flexibility and well-being with 3 days in office and Thursdays/Friday being remote, flex days.

What You'll Do:

  • Enrich the organization's knowledge of the consumer, identify category and consumer trends and mine for opportunities
  • Work with existing primary research (qualitative and quantitative), secondary and syndicated data sources to answer pressing business questions
  • Own and support projects with key stakeholders and external partners to design studies, manage execution, analyze data and drive insights to guide marketplace solutions
  • Focus will be on innovation with test and learn approaches and also on identifying opportunities and threats to the business
  • Simplify complex methods and data to get to the point with actionable recommendations through storytelling
  • You will roll up your sleeves to get the job done with speed, accuracy and knowledge of cutting edge research techniques

Who You Are:

  • Curious and knowledgeable on how consumers make decisions, especially for new products
  • Keeps an eye on new trends and are willing to try something new
  • Problem Solver with analytical capability and creativity
  • Understands the needs of the customer and consumer by using technology, data and insights
  • Focus on anticipating and overcoming obstacles with the desire to deliver results
  • Sets stretch goals and plans to achieve them
  • Develops meaningful relationships and collaborates across departments
  • Consistently questions the way things have always been done and challenge courageously for improved methodologies

What You'll Need:

  • Bachelor's Degree in related fields such as psychology, marketing, anthropology, statistics and an MBA preferred. An equivalent combination of education and experience that proves ability to perform role may be considered.
  • 1+ year of related Consumer Insights experience
  • Food and Beverage or Consumer Packaged Goods (CPG) experience is a plus
  • A foundational knowledge of the Consumer Insights industry with what partners have to offer, especially quick turn solutions
  • Ability to synthesize data from different sources such as primary, secondary and syndicated and turn into insights
  • Knowledge in areas such as quantitative and qualitative techniques, new product development, measuring success in market and how to track progress.
  • Strong ability to simply and clearly communicate about insights with passion, understanding and candor.

At Welch's we value diversity, a passion for what you do, and a commitment to continuous learning. Even if you do not feel you meet every requirement listed, but this role aligns with your strengths and goals we encourage you to apply. Join us and contribute to something extraordinary.

Welch's is an Equal Employment Opportunity Employer. We recognize the importance of diversity in hiring and building a dynamic, strong workforce. We are committed to the prevention of employment discrimination based on race, religion, color, sex, gender identity, national origin, age, marital status, disability and/or military or veteran status, sexual orientation or any other action covered by federal or applicable state/local laws.

What You'll Enjoy:

  • Organization with a bold, clear purpose & vision for the future
  • Inclusive Culture: Be a part of an inclusive workplace where you not only belong but also have the opportunity to be the best version of yourself
  • Passionate Community: You are encouraged to have a voice, share your opinions, and have individual impact on the success of the business
  • Hybrid work model: Flexible & collaborative work environment to maximize well-being & success
  • Paid Time Off and Holidays: Available immediately for you to enjoy time away from the office to rest and recharge
  • Paid Volunteer Time Off: 40 hours of paid volunteer time for all non-union employees
  • Development & Advancement: Formal and informal opportunities to develop and grow your career
  • Compensation Package Consisting of Competitive Base Salary and Annual Incentive Plan (Bonus)
  • 401K plan with Generous Company Match
  • Flexible Benefits from your first day: Choose the benefits that meet your needs and preferences
    • Health, Dental & Vision Insurance
    • Health Savings Accounts
    • Life and accident insurance
    • Employee Assistance Programs
    • Tuition reimbursement program
    • Additional benefits available through Perks at Work
  • Paid parental (and adoption) leave - Available after 12 months of employment

Welch's offers more than just a job - it's an opportunity to grow, innovate, and make a global impact with a passionate community.





Job Posted by ApplicantPro