Product Marketing Manager
2 weeks ago
Roles & Responsibilities
- Define & evolve the core messaging & positioning
- Understand cybersecurity, customer and buyer profiles as well as competitive landscape to educate customers and differentiate offering
- Plan the launch of new products and releases and manage the cross-functional implementation of the plan
- Plan and execute a content strategy that drives high engagement, including blog posts, case studies, social media, infographics, digital & print campaigns, etc.
- Work closely with marketing to understand efficacy of messaging and content - collect, monitor and analyze social and website metrics, and make improvements
- Stay updated on industry trends and adjust the messaging & content strategy
Skills & Requirements
- Bachelor's or Master's Degree in business or communications & marketing
- 4+ years product and/or content marketing experience
- Good story teller with an understanding of cyber security
- Strong written and oral communication skills
- Good understanding of content marketing tactics that will drive engagement and build an online audience
- Keen ability to write compelling content and copy that captures the attention and interest of different personas
- Working knowledge of digital marketing strategies and best practices as well as SEO and how it applies to content generation.
- Ability to effectively manage process-focus across multiple projects while adhering to deadlines
- Excellent interpersonal and communication skills, and desire to work in a team environment
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