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Growth Marketing Manager
2 months ago
Rightworks offers the only intelligent cloud purpose-built for accounting firms and professionals. Backed by award-winning around-the-clock US-based support, our fully managed IT and applications ensure customers have secure, reliable, on-demand access to their technology. We provide a curated software ecosystem that simplifies the complexity of running an accounting firm or small business, supported by a community of thought leaders, peer networks, and educational resources. Our success is made possible by leveraging decades of specialized experience in leading accounting firms and technology companies. Thousands of Firms and SMBs count on us to run their business every day.
We have a great team, we’re growing fast, and have a winning culture based on innovation, teamwork, and mutual respect.
Job Overview
Rightworks is seeking a dynamic and experienced Growth Marketing Manager to lead our strategic initiatives in driving revenue growth and expanding our market presence. The ideal candidate will have a proven track record in running successful revenue and pipeline campaigns ideally with B2B software companies, with a focus on paid customer acquisition, SEO, and account-based marketing (ABM). This role requires a strategic thinker who can collaborate effectively with cross-functional teams and leverage data-driven insights to achieve measurable results.
Responsibilities
- Develop and execute comprehensive growth marketing strategies to drive revenue and pipeline growth for Rightworks' suite of products.
- Lead paid customer acquisition efforts across SEM (Search Engine Marketing) and Paid Social channels, optimizing campaigns for maximum ROI and conversion.
- Oversee SEO initiatives, working closely with website teams to implement organic optimizations and improve search engine rankings.
- Develop and execute account-based marketing (ABM) campaigns to target key accounts and drive engagement with decision-makers.
- Collaborate with the sales and product teams to align marketing strategies with business objectives and customer needs.
- Utilize analytics and data-driven insights to continuously evaluate campaign performance, identify areas for improvement, and optimize marketing strategies accordingly.
- Stay on top of industry trends and best practices in B2B software marketing, incorporating innovative approaches to drive growth and competitive advantage.
Requirements
- Bachelor's degree in marketing, Business Administration, or related field; MBA preferred.
- 7+ years of experience in growth marketing roles, with a focus on B2B software companies.
- Proven track record of success in running revenue and pipeline campaigns, with expertise in paid customer acquisition (SEM and Paid Social) and SEO/organic optimizations.
- Strong understanding of account-based marketing (ABM) principles and experience executing ABM campaigns.
- Excellent analytical skills with the ability to translate data into actionable insights and strategies.
- Demonstrated leadership abilities with experience managing and mentoring marketing teams.
- Exceptional communication and collaboration skills, with the ability to work effectively across departments and influence stakeholders at all levels.
- Results-oriented mindset with a passion for driving growth and achieving measurable outcomes.
Benefits
To provide best-in-class solutions, we need a best-in-class team. We offer competitive salaries to recruit the best talent. We provide company paid short and long-term disability insurance, life insurance and a generous 401K match. We offer highly affordable medical, dental, vision coverage, and many other valuable benefits. We offer a generous PTO bank, and numerous paid holidays, affording you the time to be there for what is important in your life. We encourage giving back to our communities by providing volunteer paid time off.
We are proud to be an Equal Opportunity Employer
This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the employer.
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