Divisional Marketing Operations
3 weeks ago
Reports to: Regional President
Classification: Exempt
Position Overview:
The Divisional Marketing Operations role represents their division to National Marketing leadership, reporting on progress, successes of marketing efforts, and suggested marketing strategy. The Marketing Specialist advises the Division Leaders on various marketing and advertising plans in conjunction with National Marketing leadership, monitoring division goals, projections, results, budgets, and reports as necessary.
As a leader in this organization, it is imperative that the Divisional Marketing Operations maintain a mindset of continual improvement and work diligently to foster a culture of continual improvement within the team, the department, and the company.
Company Overview:
We sell and build our homes with enthusiasm, energy for our jobs, and respect for our customers. As a company, we seek to add value; to our customers, by providing them with a superior product, an exceptional customer experience, and a favorable price. To our employees, by providing them with employment that encourages personal growth and pride and paid at favorable compensation. And to our communities, through charitable contributions, and community support.
Responsibilities:
- Develop and execute an annual and monthly marketing plan, using the approved budget and considering sales goals per community, with approval from Division Leader and National Marketing.
- Maintain a detailed monthly and annual budget report of projected spend vs. actual spend.
- Provide complete creative briefs for national marketing team to create marketing deliverables in support of local marketing plan and community sales needs.
- Maintain all website content and pages for the division and enhance the division’s presence on yourviewhome.com.
- Review and notify National Marketing of any issues in vendor listing sites.
- Initiate weekly on-site model visits with the goal of reviewing Marketing needs and plans. Evaluate signage, flags, sales office, and model home condition to maintain our brand and signage standards.
- Present to your Division Leader any marketing campaign strategies needed; based on target consumer group, community location, budget, timeline requirements, and outcome expectations.
- Review data analysis and metrics to ensure media campaigns meet pre-determined objectives.
- Plan, execute, and attend special events including, coming soon/interest lists, new community grand openings, re-launch events, Realtor events, public events, and various networking events.
- Send approved, targeted e-blasts to potential buyers and the realtor community. Provide National Marketing with analytics reporting of e-blasts.
- Complete After-Action Reports following events and campaigns to assess initiatives and optimize for future needs.
- Provide direction for permanent and temporary signage to vendors adhering to signage manual and brand standards.
- Initiate weekly on-site model visits with the goal of reviewing Marketing needs and plans. Evaluate signage, flags, sales office, and model home condition to maintain our brand and signage standards.
- Assist the division with market analysis reporting and monitoring competitive activity for new and existing communities — in conjunction with on-site sales team.
- Generate and execute ideas to engage with the Realtor community and establish relationships with new broker offices.
- Work with Online Sales Consultants (OSC) to optimize online traffic, identify quality lead sources, and be able to provide reporting to division and National Marketing with increased performance month-over-month.
- Update marketing collateral to accurately convey to customers the pricing, features, and plans that View Homes offers.
- Maintain marketing, advertising, and model home vendor relationships.
- Coordinate professional photography, both interior and exterior of new communities, new product lines, etc.
- Attend various division meetings to relay relevant marketing insight and be aware of any changes that may affect local marketing.
- Guide local sales team members in social media presence when representing our communities, model homes, product, and brand.
- Manage marketing collateral requests from on-site sales team.
- Ensure you present yourself in a professional manner, while maintaining an insightful and enthusiastic team focused environment.
- Maintain positive communication channels to help the flow of information from department to department.
- Participate in training. This includes learning product knowledge, procedural proficiencies, and computer software.
- Adhere to departmental operating guidelines and View Homes’ Employee Manual.
- Foster, encourage, and reward a fun, positive, successful values-based culture
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EXPERIENCE: Minimum three years’ experience in Marketing; the ideal candidate has experience in home sales or real estate environment.
EDUCATION: bachelor’s degree, or equivalent work experience required; preferably in Marketing, Communications, or Advertising.
EEO/OSHA/ADA: Able to manipulate and use CRT/screens, keyboards, mouse/pointing devices, etc., associated with contemporary computers. Able to sit or stand for extended periods of time. Able and willing to travel locally, as needed. Must maintain a valid driver's license.
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