Email Deliverability Specialist

4 weeks ago

Herndon, United States Team Velocity Full time
Job DescriptionJob Description

We are seeking a highly skilled Email Deliverability Specialist to join our team. The ideal candidate will have a deep understanding of email marketing best practices, ISP regulations, and anti-spam laws to ensure our clients' emails reach their intended recipients' inboxes. The Email Deliverability Specialist will be responsible for monitoring, analyzing, and optimizing email deliverability metrics to maximize inbox placement rates and improve overall email campaign performance.

RESPONSIBILITIES

  • Develop and implement strategies to improve email deliverability rates and inbox placement
  • Monitor email deliverability metrics, including bounce rates, open rates, click-through rates, and spam complaints
  • Identify and troubleshoot deliverability issues, such as poor sender reputation, blacklisting, and email throttling
  • Collaborate with cross-functional teams, including marketing, IT, and compliance to ensure email campaigns comply with industry regulations and best practices
  • Manage relationships with ISPs and email service providers to maintain positive sender reputations and resolve deliverability issues
  • Stay informed about industry trends, technological advancements, and regulatory changes related to email deliverability
  • Conduct regular audits of email lists, segmentation, and targeting to optimize engagement and deliverability
  • Familiarity with SNDS, Google Postmaster, etc.

QUALIFICATIONS and REQUIREMENTS

  • Bachelor's degree in marketing, communications, or a related field
  • Minimum of 3 years’ experience in email marketing or deliverability management
  • In-depth knowledge of email deliverability best practices, including sender authentication protocols (SPF, DKIM, DMARC), IP warming, and list hygiene
  • Familiarity with email marketing platforms (e.g., Mailchimp, Constant Contact, SendGrid) and deliverability monitoring tools (e.g., Return Path, 250ok)
  • Strong analytical skills with the ability to interpret data, identify trends, and make data-driven recommendations
  • Excellent communication skills, both written and verbal, with the ability to effectively collaborate with cross-functional teams and external partners
  • Detail-oriented with a passion for optimizing email campaigns for maximum deliverability and engagement
  • Experience working in a fast-paced, deadline-driven environment with the ability to prioritize tasks and manage multiple projects simultaneously

Preferred Qualifications and Certifications

  • Certification in email deliverability (e.g., Certified Deliverability Professional, Return Path Certification)
  • Experience with email automation and segmentation strategies
  • Knowledge of HTML/CSS for email template design and troubleshooting
  • Familiarity with email compliance regulations, such as CAN-SPAM and GDPR

COMPENSATION
This is a full-time, salaried, remote position headquartered in Herndon, VA. Compensation commensurate on experience. Participation in company benefit offerings include medical, dental, vision, unlimited paid leave, 401(k) matching, wellness, and more.

NEXT STEPS
If you meet the requirements, and are interested in applying for this role, please complete the online application, be sure to include a current resume and contact information. Candidates must be located within the Continental U.S., eastern and central time zones preferred but all are welcome to apply. Please know, if you are selected to move forward you will be contacted within 7-10 business days from your submission.

ABOUT TEAM VELOCITY

Team Velocity is a SaaS technology provider serving the automotive industry. We provide an omni-channel marketing automation platform and retailing solutions to OEMs and dealerships nationwide.

We are revolutionizing the automotive industry with cutting-edge technology to help dealers sell and service more cars. Made by dealers for dealers, Team Velocity’s proprietary technology platform Apollo® analyzes consumer behavior to predict who will buy, what they will buy, and when they are ready to service. Apollo automates the entire communication process by delivering hyper-personalized campaigns across every touchpoint, maximizing ROI, and lifetime revenue.

Our vision is to serve our clients with a single technology platform that empowers them to execute intelligent marketing across every online and offline channel. We aim to deliver a frictionless consumer experience, from the initial engagement to a final transaction.

Our team members are hard-working and driven to achieve success for our clients and our unique culture promotes creativity, camaraderie, and success.

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