Omnichannel Marketing Analyst

1 month ago

Madison, United States Grand Leisure Full time
Job DescriptionJob Description


We're looking for an ambitious, energetic Omnichannel Marketing Analyst to join our rapidly growing team at Grand Leisure, an industry-leading supplier of outdoor patio furniture, accessories, and solar lighting in the North American mass retail market. With U.S. headquarters located in Madison, Wisconsin, we are a small(ish) team of sales, design, and marketing aficionados, looking for someone who has the drive and energy to help us stay at the top of an increasingly saturated (and booming) industry, and to support our data and analytics strategy for both our brick-and-mortar and e-commerce divisions.

We are seeking an Omnichannel Marketing Analyst with a strong foundation in data analytics, marketing IT systems management, and a proven track record in digital marketing strategies. This role is crucial for driving data-driven decision-making across both our B2B and D2C channels. The ideal candidate will excel in automating data processes, setting up dynamic dashboards, and leveraging coding skills to optimize marketing strategies. By combining analytical prowess with IT and digital marketing expertise, this position will support strategic goals, enhance customer experiences, and drive growth.

We are looking for someone who is located in the Madison, WI area ideally, or someone who is willing to relocate to the area.

Key Responsibilities

  • Strategic Data Analysis: Conduct detailed analyses of retail comp sales, retailer inventory management, and gap analysis to inform product flow adjustments, promotional strategies, and price optimizations. This includes leveraging web scraping tools for competitive insights.
  • Analytics Automation and Dashboard Creation: Develop and maintain automated reporting systems and dashboards using advanced tools such as Power BI and QlikView for dynamic visualization, and Excel, .CSV manipulation, Python, and SQL to manage and analyze large datasets and provide real-time insights into sales, inventory needs, and market trends to the sales and marketing teams. Utilize Tableau and/or other visualization tools to make data accessible and self-service for weekly strategic decisions to the Executive Management team. Ensure data accuracy and integrity across all marketing analytics platforms.
  • Market Research and Micro-Marketing Strategies: Oversee market research deployment and analysis, utilizing findings to make micro-marketing recommendations tailored to regional or store levels to optimize market share capture rates.
  • Customer Segmentation and Behavior Analysis: Analyze customer data to segment, identify trends, and understand behavior patterns in both B2B and D2C segments. Apply findings to tailor marketing strategies and improve customer targeting.
  • Global Economic Analysis & Big Data Integration: Employ advanced big data tools and technologies to thoroughly analyze global economic trends and evaluate their impact on the company's market positions. Consolidate and interpret large datasets from various sources, including international market data, economic reports, and industry trends, to anticipate shifts in consumer behavior and market demand. Use econometric models through sophisticated statistical software to derive actionable insights, helping to shape strategic decisions in response to global economic dynamics.
  • IT and Digital System Management: Coordinate the integration and management of IT systems including e-commerce platforms like Shopify, WooCommerce/Wordpress, CRM systems, and retailer portals. Evaluate and introduce emerging technologies and digital tools to enhance analytical capabilities and marketing strategies.
  • Cybersecurity, Data Management & Storage: Spearhead the implementation and management of comprehensive IT security protocols in coordination with global HQ. Conduct continuous monitoring for IT threats and vulnerabilities, focusing on safeguarding employees, retail partners, and end consumers. Ensure the security and integrity of all internal data, manage digital assets, and oversee the use of storage solutions like One Drive and Dropbox for maintaining the Material Library, SOPs, Test Reports, Design and Quote Archives, and Passwords, to protect and efficiently access company's vital information.
  • Infrastructure Management- Integrate 3PL operating systems (Freight, Warehouses, Customer Service), manage e-commerce platforms (Shopify, WooCommerce, Magento, Amazon, and Wayfair), Retailer Portal Management (Spark, Syndigo, Salsify, Commercehub), oversee networks, servers, and other IT infrastructure.
  • Stakeholder Engagement, Collaboration, and Leadership: Forge strong collaborations with internal teams and external partners, delivering insights and training on data-driven marketing strategies and emerging technologies. Align closely with marketing, sales, and product teams to craft a unified data strategy that propels business goals. Provide leadership and mentorship to junior analysts and team members, guiding them in analytics best practices and fostering a culture of continuous learning and improvement.

Qualifications

  • Bachelor's or Master's degree in Marketing, Business Analytics, Data Science, Information Technology, or a related field.
  • 3-5 years of experience in marketing analytics, with a focus on both B2B and D2C channels.
  • Strong proficiency in data visualization tools (Tableau, Google Data Studio, Looker, Power BI, etc) and analytics platforms. (3+ years)
  • Proficient to expert level in Excel, Python, and SQL, and a familiarity with SAS, R, and other data analysis tools, with experience in automating data processes and creating dynamic dashboards, with a strong understanding of statistical analysis methods. (2+ Years)
  • Experience with digital marketing strategies, including SEO/SEM (using tools like Google Adwords, Facebook Ads Manager), email marketing, social media, and PPC campaigns.
  • Excellent analytical, problem-solving, communication, and project management skills with the ability to present complex data in a clear and compelling manner.
  • Effective communication and collaboration abilities, with experience in training and stakeholder management.
  • Possess a solid understanding of AI technologies, including machine learning, natural language processing (NLP), and computer vision, to facilitate the development and integration of advanced internal tools that enhance analytical capabilities and operational efficiency.


Job Posted by ApplicantPro

  • Omnichannel Marketing Analyst

    3 weeks ago

    Madison, United States Grand Leisure Corporation Limited Full time

    We're looking for an ambitious, energetic Omnichannel Marketing Analyst to join our rapidly growing team at Grand Leisure, an industry-leading supplier of outdoor patio furniture, accessories, and solar lighting in the North American mass retail market. With U.S. headquarters located in Madison, Wisconsin, we are a small(ish) team of sales, design, and...

  • Omnichannel Marketing Analyst

    4 days ago

    Madison, United States Grand Leisure Corporation Limited Full time

    We're looking for an ambitious, energetic Omnichannel Marketing Analyst to join our rapidly growing team at Grand Leisure, an industry-leading supplier of outdoor patio furniture, accessories, and solar lighting in the North American mass retail market. With U.S. headquarters located in Madison, Wisconsin, we are a small(ish) team of sales, design, and...

  • Business Analyst, Marketing

    1 day ago

    Madison, United States Beacon Athletics Full time

    **About Beacon Athletics** **We’re Building It. Will You Come?** Beacon Athletics (locations in Madison, Wisconsin and Lincoln, Alabama) is an industry-leading, nationwide manufacturer and marketer of innovative sports field and practice products. Since 1948, we have built an outstanding reputation for providing our customers access to carefully...

  • Marketing Services Analyst

    4 weeks ago

    Madison, United States Marten Transport Full time

    As Marketing Services Analyst your primary goal will be to assist and manage Marketing Services functions focusing on maximizing profitability through diligent negotiation practices while supporting and acting as an internal extension to the Marten sales team. RESPONSIBILITIES: 1. Manage pricing proposal execution and bid package processes with strict...

  • Marketing Automation Specialist

    2 weeks ago

    Madison, United States C2 Graphics Productivity Solutions Full time

    C2 client, a global organization providing enhanced expertise, professional networks, tools, and solutions to their members, seeks a talented Marketing Automation Specialist to join their dynamic team. In this role, you'll be responsible for the vision, personas, user journeys and marketing automation roadmap to support campaign plans that drive engagement,...

  • Business Analyst- Public Markets

    2 weeks ago

    Madison, United States Delphi-US Full time

    Job Title: Public Markets Business Analyst - Contract - Job #4035 Location: 100% Remote Job Description: An experienced financial services consultant to lead the business analysis efforts in support of its Global Public Markets business lines. The consultant will have experience configuring, connecting, enhancing, and implementing a main platform for...

  • Director of Marketing

    1 month ago

    Madison, United States ThedaCare Full time

    The Director of Marketing and Brand at ThedaCare is a strategic leader within the Brand Marketing Communication (BMC) team, tasked with spearheading the development and execution of comprehensive marketing and digital strategies. The Director leads brand and service line marketing and serves as a leading consumer strategist for the organization. The director...

  • Grain and Livestock Analyst

    3 weeks ago

    Madison, United States Hansen Agri-PLACEMENT Full time

    PLEASE NOTE: We will not be able to reply to you if your resume does not meet the position requirements. There is NO closing date. This position will remain open until a suitable candidate is found.QUALIFICATIONS:- Bachelor’s degree in Statistics, Mathematics, Computer Science, Economics, or related field.- Proven experience as a market analyst, market...

  • Marketing Associate

    2 days ago

    Madison, United States Madison Investments Full time

    MARKETING ASSOCIATE Madison, WI – Full Time We are currently seeking a Marketing Associate to join our growing business. This position will be part of the business development team, working collaboratively with multiple internal departments to elevate the Madison brand and support our growth ambitions. To be successful in this diverse role, which...

  • Financial Analyst

    3 weeks ago

    Madison, United States Creative Financial Staffing Full time

    Financial Analyst Well known in the community, diverse teams! Why join as their new Financial Analyst? Our client is a well-known Madison corporation that works with local organizations and community groups. I see a positive impact from your work! Community-driven leadership. They place a significant emphasis on diversity and inclusion, and they strive to...

  • Marketing Associate

    23 hours ago

    Madison, United States Madison Investments Full time

    MARKETING ASSOCIATE Madison, WI Full Time We are currently seeking a Marketing Associate to join our growing business. This position will be part of the business development team, working collaboratively with multiple internal departments to elevate the Madison brand and support our growth ambitions. To be successful in this diverse role, which encompasses...

  • Investment Operations Analyst

    5 days ago

    Madison, United States State of Wisconsin Investment Board Full time

    Making a Difference The State of Wisconsin Investment Board (SWIB), founded in 1951, is a premier global investment organization responsible for managing the more than $156 billion of assets of the fully funded Wisconsin Retirement System (WRS), the State Investment Fund and other state funds. Through SWIB’s effective and innovative investment management,...

  • Marketing Associate

    3 days ago

    Madison, United States Madison Investments Full time

    MARKETING ASSOCIATE Madison, WI Full Time We are currently seeking a Marketing Associate to join our growing business. This position will be part of the business development team, working collaboratively with multiple internal departments to elevate the Madison brand and support our growth ambitions. To be successful in this diverse role, which encompasses a...

  • Marketing Associate

    7 days ago

    Madison, United States Madison Investments Full time

    MARKETING ASSOCIATEMadison, WI – Full Time We are currently seeking a Marketing Associate to join our growing business. This position will be part of the business development team, working collaboratively with multiple internal departments to elevate the Madison brand and support our growth ambitions. To be successful in this diverse role, which...

  • Marketing Associate

    5 days ago

    Madison, United States Madison Investments Full time

    MARKETING ASSOCIATEMadison, WI – Full Time We are currently seeking a Marketing Associate to join our growing business. This position will be part of the business development team, working collaboratively with multiple internal departments to elevate the Madison brand and support our growth ambitions. To be successful in this diverse role, which...

  • Financial Senior Analyst, New Market Tax Credits

    4 days ago

    Madison, United States Baker Tilly US, LLP Full time

    Overview: Baker Tilly US, LLP (Baker Tilly) is a leading advisory CPA firm, providing clients with a genuine coast-to-coast and global advantage in major regions of the U.S. and in many of the worlds leading financial centers New York, London, San Francisco, Los Angeles and Chicago. Baker Tilly is an independent member of Baker Tilly International, a...

  • Epic Certified Analyst

    2 weeks ago

    Madison, United States LaSalle Network Full time

    LaSalle Network is working with a client in Madison, WI looking to hire a remote EPIC Certified Analyst. The EPIC Certified Analyst position is offering competitive pay and an opportunity to work with one of the Nation's top 100 Great Hospitals! This is a remote role. EPIC Certified Analyst Responsibilities: Responsible for in-depth knowledge of the Epic...

  • Epic Certified Analyst

    1 day ago

    Madison, United States LaSalle Network Full time

    LaSalle Network is working with a client in Madison, WI looking to hire a remote EPIC Certified Analyst. The EPIC Certified Analyst position is offering competitive pay and an opportunity to work with one of the Nation's top 100 Great Hospitals! This is a remote role. EPIC Certified Analyst Responsibilities: Responsible for in-depth knowledge of the Epic...

  • Epic Certified Analyst

    2 weeks ago

    Madison, United States LaSalle Network Full time

    LaSalle Network is working with a client in Madison, WI looking to hire a remote EPIC Certified Analyst. The EPIC Certified Analyst position is offering competitive pay and an opportunity to work with one of the Nation's top 100 Great Hospitals! This is a remote role. EPIC Certified Analyst Responsibilities: Responsible for in-depth knowledge of the Epic...

  • Proposal Analyst, Clinical Services-Remote

    5 days ago

    Madison, United States Navitus Full time

    Putting People First in Pharmacy- Navitus was founded as an alternative to traditional pharmacy benefit manager (PBM) models. We are committed to removing cost from the drug supply chain to make medications more affordable for the people who need them. At Navitus, our team members work in an environment that celebrates diversity, fosters creativity and...