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Strategic Communication Manager

4 months ago

Georgetown, United States Clear Creek County, Colorado Full time
Job DescriptionJob Description

JOB SUMMARY:

This position is responsible for managing and coordinating agency-wide public and media relations activities, operations, and programs on behalf of the Clear Creek County Sheriffs Office. This role serves as the face of the agency and spokesperson for the Clear Creek County Sheriff. This position manageS coordinated responses on behalf of multiple stakeholders and provide accurate and time sensitive public safety information to the community during critical incidents or emergency response efforts. Additionally, the communications manager provides service and counsel on strategic communication matters to unified commanders to foster confidence in response and recovery operations, communicating critical safety instructions, pertinent status updates, and other information to maintain public safety.

JOB DUTIES:

  • Plan, organize, and manage the communications, public relations, and media relations activities in support of the Sheriffs Office; oversee and coordinate the allocation of designated resources; administer record keeping and reporting functions related to marketing, communications, and public relations on behalf of the Sheriffs Office.
  • Advise command staff in the formulation, strategic development, implementation, and evaluation of the Sheriffs Office communications, community and government relations, crisis management, and media relations programs, projects, and activities.
  • Develop the Sheriffs Office marketing, communications, and public relations policies, procedures, and protocols for responding to and addressing issues relating to communication, public opinion, governmental and interagency relations, and legislative issues.
  • Work in partnership with CCC Office of Emergency Services to develop a coordinated communication strategy and to engage the public in preparedness activities and disseminate critical and time-sensitive information to the public during emergencies or critical incidents.
  • Serve as public safety spokesperson/representative during county-wide emergencies under the direction of Unified Command in coordination with Clear Creek County Office of Emergency Services.
  • Analyze and evaluate the public's interest and extent of understanding of Sheriffs Office programs and services through focus groups, surveys, and other methods.
  • Develop and implement communication plans and strategies that support the Sheriffs Office priorities, objectives, and strategic plan to build trust with and ensure shared communication and flow of information with key stakeholders and the public.
  • Oversee the Sheriffs Office media relations program; review and produce news releases; direct the creation of media opportunities and develop story ideas; maintain personal contact with key media staff; develop talking points and advise the Sheriff, Undersheriff, and executive management on media related or public relations issues.
  • Coordinate with the County Manager, Office of Emergency Services, and command staff on unified messaging during critical incidents. Serves in a leadership role during the activation of a Joint Information Center during major incidents. This includes the evaluation of information for public release to ensure compliance with security requirements and professional journalism standards. Gathers public sentiment and provides guidance on how to address issues as they arise.
  • Partner with the Countys Public Informant Officer (PIO), to ensure all public and media communications are consistent.
  • Build and maintain positive working relationships with the media, the Countys PIO, other County employees and the public using principles of high-quality customer service.
  • Develop communication response plans to emergencies, crises, and disasters; work with executive management, Sheriff, or their designee to identify and develop internal and external communication strategies and responses; develop talking points and emergency information for use in a crisis or disaster.
  • Oversee development of print and web communications; promote internal and external information sharing.
  • Represent the Sheriffs Office and County to elected officials, other government agencies, non-profit organizations, community-based organizations, and the public; interpret and explain Sheriffs Office programs, policies, and activities.
  • Attend and participate in professional group meetings; stay abreast of new trends and innovations in the field of public information, media relations, and other services as they relate to the area of assignment.
  • Forecast budget needs for staff, equipment, materials, and supplies; monitor and control expenditures for unit; assist management with budget development and monitoring.
  • Prepare, review, and present staff reports, various management and information updates, and reports on special projects as assigned by the Sheriff or their designee.
  • Maintain effective press and media relations; respond to difficult and sensitive public inquiries and complaints; recommend resolutions and alternative solutions.
  • Respond to and provide on-site media coverage for critical incidents which may require working prolonged or unusual hours.
  • Perform related duties as assigned.

MINIMUM JOB REQUIREMENTS:

REQUIRED EDUCATION:

Any combination of experience and training that would provide the required knowledge and abilities is qualifying. A typical way to obtain the required knowledge and abilities would be:

Experience:Four (4) years of increasingly responsible professional level communications, media, and/or public information experience including spokesperson responsibilities and/or developing and implementing public relations programs. Experience in crisis/emergency response situations is preferred.

Prefer:Equivalent to a bachelors degree from an accredited college or university with major course work in English, journalism, marketing, communications, public relations, or a related field.

REQUIRED SKILLS:

  • Principles and practices of public relations, communications, media relations social media campaigns, and community outreach and program development.
  • Crisis communication strategies and emergency response roles.
  • Methods and techniques for the development of press releases, talking points, newsletters, presentations, business correspondence, and information dissemination.
  • Social media, web design, and graphic/visual presentation methods.
  • Principles and techniques of establishing and maintaining good relations with news media and other public groups.
  • Principles of good customer service.
  • Pertinent local, state, and federal rules, regulations, and laws.
  • Principles and practices used within a public information function.
  • Principles and practices of supervision, training, and performance evaluations.
  • Techniques used in preparing and delivering effective oral and written presentations.
  • Photography, videography and audio production equipment and software.
  • Principles, techniques, and practices of journalism, expository prose, and editing; preparation, composition, layout, production, and dissemination of educational, informational, and promotional materials.
  • Principles and practices of budget monitoring and forecasting.
  • Modern office procedures, methods, and computer equipment.

ABILITITY TO:

  • On a continuous basis, know and understand all aspects of the job; identify, interpret, understand, analyze, apply, and explain complex and technical policies and procedures, numerical information, work papers, technical reports, and special projects; recall and utilize a variety of information; work under time pressure and complete a high volume of tasks with frequent interruptions; focus on a single task for long periods of time.
  • Operate modern office equipment including computers, copiers, document scanners, fax machines, cell phones and/or other electronic devices.
  • Plan, develop, implement, and review comprehensive media and public relations programs.
  • Prepare written analysis, evaluation, summaries, recommendations, correspondence, and reports.
  • Perform moderately complex mathematical and statistical calculations accurately.
  • Supervise, train, and evaluate staff.
  • Perform independent research; analyze and explain detailed information in a meaningful way. Effectively use photography, videography, and other audio-visual tools.
  • Exercise discretion and maintain confidentiality.
  • Work odd or unusual hours as needed; be subject to emergency call out and unusual and prolonged work schedule in emergency situations or critical incidents.
  • Make effective public presentations in routine and emergency situations.
  • Establish and maintain effective working relationships with reporters, news media, other agencies, the public, county employees, and those contacted in the course of work.
  • Work with various cultural and ethnic groups in a tactful and effective manner.
  • Communicate clearly and concisely, both verbally and in writing.

NECESSARY SPECIAL REQUIREMENTS:

Must have a valid drivers license

Must pass a criminal background check:

Required legal authorization to work -

United States citizenship or legal authorization to work in the United States

PHYSICAL REQUIREMENTS AND WORK ENVIRONMENT:

Requires the capability to do the following activities: standing, walking, or sitting for extended periods of time, lifting, carrying, reaching, grasping, pushing, and pulling. Must be physically able to lift up to 40 pounds. Work is primarily performed in an office environment. Must be capable of bending and keyboarding. Speaking and hearing voice conversation is essential to job performance. Clear vision at 20 inches or less and up to 20 feet or more.

SUPERVISORY:

None

The intent of this classification specification is to describe the types of job tasks and levels of responsibility and difficulty required of positions assigned to this classifications title. It is not intended to describe specific duties and responsibilities assigned to any specific position, nor is it intended to limit managements right to assign and regulate duties and responsibilities, so long as they are of similar nature and within the intent of this classification. Clear Creek County provides reasonable job-related accommodations for disabled persons.



The above statements are intended to describe the general nature and level of work. They are not intended to be an exhaustive list of requirements, duties, and responsibilities. Clear Creek County provides reasonable job-related accommodations for disabled persons.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c).