Creative Director- Copy

1 week ago

Bethesda, United States RP3 LLC Full time
Job DescriptionJob DescriptionDescription:

Summary

The Creative Director — Copy is responsible for ensuring the highest level of creativity for the department and agency, consistent with clients’ marketing strategies and objectives. The CD – Copy will lead the creative team from an overall and copywriting perspective while contributing directly to the work as a player-coach type role. A leader who can grow young talent, inspire a team, foster a healthy work culture and inject innovative thinking into every assignment. Responsible for providing the kind of oversight that will lead projects into new creative territories. A strong strategic thinker ready to be hands-on during all phases of a project from concept to execution. The CD — Copy will be involved in business development, ensuring creative quality control for all pitches. The CD — Copy is eager to create and lead award winning work.


Who You Are

Creative: Putting together two things to create a third thing no one’s ever seen before

Productive: Acting on ideas to make things happen and get stuff done

Collaborative: Focused on the greater good versus personal gain

Adaptable: Ready and able to embrace change


Strategic Goals:

Help grow our agency: RP3 Agency’s goal is to grow at least 20% each year and increase our portfolio of “higher profile” brands. The CD will be a key leader in attaining this goal and will participate in an evaluation of the agency’s positioning, messaging, and identity.

Lead a culture of creativity throughout the entire agency: Help lead the creative team, supervising and developing all team members, with an emphasis on the writers. Attract and retain talent within the department. Together with other creative and agency leadership, educate the agency on your creative vision and inspire the agency employees to follow it.

Develop and deliver a high-quality creative product: Collaborate with internal team members and our clients to create award-winning creative work that meets strategic goals. Work with PR to get recognized for that work.

Requirements:

Job Responsibilities:

  • Help lead the development of the creative product from concept development through production, including contributing directly to the work
  • Work to establish a high bar of writing prowess within the creative team through any and all outputs
  • Create a positive work environment, meet work expectations, and help set departmental goals
  • Create relationships with clients to build trust and sell work in collaboration with other team members
  • Develop a collaborative and meaningful relationship with our partners and clients, working closely to innovate/evolve their brand through product or seasonal & yearlong campaigns, generating proactive ideas, and driving awareness & ROI
  • Partner with account leadership, strategic planning, media, public relations and technology to deliver integrated, innovative solutions to clients
  • Create and present presentations for client meetings and new business pitches
  • Keep track of the latest advancements in technologies used in creative direction and understand the progress in marketing technologies
  • Make decisions that ensure the organizational profitability without compromising the quality of the project
  • Help direct constant improvement in creative quality
  • Help manage external contractors (freelancers and production resources)


Executive Competencies

Strategic Thinking

Conflict Management

Developing Others

Entrepreneurship


Core Competencies

Accountability

Problem Solving

Communication

Detail Orientation

Teamwork

Creativity


Technical Competencies

Conceptual Ideation

Creative Execution — Writing Focus


Supervisor Responsibilities

The CD — Copy will help lead and manage the creative team with other CD leadership.


Position/Hours Worked

This is a full-time position. This position regularly requires long hours and occasional weekend work.


Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.


Additional Qualifications

  • Bachelor’s degree in related field
  • 12+ years with a strong background in advertising — creativity and storytelling around brands and organizations
  • Strong Portfolio with recognizable brands and award-winning work
  • Leadership and organizational skills
  • Effective time management skills
  • Creative, insightful, and interested in storytelling and writing
  • Working knowledge of all creative advertising roles and expertises, as they pertain to the development of the overall work product (storytelling, writing, a keen eye for art direction, film, digital methodology, branding, etc.)
  • Understanding of customer experience methodology, brand management, marketing, advertising, and e-commerce
  • Knowledge of relevant computer and web software as it pertains to creative direction and writing exports
  • Detail oriented, able to work under pressure
  • Effective oral, written, and verbal communication skills
  • Excellent presentation skills


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