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Senior Integrated Marketing Manager, Brand

2 months ago

Austin, United States augmentjobs Full time
Job DescriptionJob Description

Job Title: Senior Integrated Marketing Manager, Brand

Position Summary:

The Senior Integrated Marketing Manager, Brand is responsible for developing and executing comprehensive marketing strategies to build brand awareness, drive engagement, and achieve business objectives. This role involves overseeing integrated marketing campaigns, collaborating with cross-functional teams, and ensuring consistent brand messaging across all channels. The ideal candidate will have extensive experience in brand management, strategic marketing, and campaign execution.

Responsibilities:

  • Develop and implement integrated marketing strategies to enhance brand awareness and market presence.

  • Collaborate with senior leadership to align marketing initiatives with business goals and objectives.

  • Conduct market research and analysis to identify trends, opportunities, and competitive insights.

  • Oversee the planning, development, and execution of integrated marketing campaigns across multiple channels, including digital, social media, email, events, and traditional media.

  • Coordinate with internal teams and external agencies to ensure cohesive and effective campaign delivery.

  • Monitor and analyze campaign performance, making data-driven adjustments to optimize results.

  • Ensure consistent brand messaging and visual identity across all marketing materials and channels.

  • Develop and maintain brand guidelines, ensuring adherence by all stakeholders.

  • Manage brand positioning and messaging to differentiate the company in the marketplace.

  • Lead the creation of compelling and relevant content for various marketing channels, including website, social media, email, and advertising.

  • Work with creative teams to produce high-quality marketing collateral, videos, and other promotional materials.

  • Develop and execute content marketing strategies to drive engagement and conversion.

  • Work closely with product, sales, and customer service teams to ensure alignment of marketing initiatives with business needs.

  • Partner with the PR team to amplify brand messages and manage media relations.

  • Collaborate with data analytics teams to measure and report on marketing effectiveness.

  • Develop and manage marketing budgets, ensuring efficient allocation of resources.

  • Track and report on marketing expenditures, ensuring campaigns are delivered within budget.

  • Provide leadership and guidance to junior marketing team members.

  • Foster a collaborative and innovative team environment.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field.

  • 7-10 years of experience in marketing, with a focus on brand management and integrated marketing campaigns.

  • Proven track record of developing and executing successful marketing strategies and campaigns.

  • Proficiency in marketing software and tools (e.g., HubSpot, Marketo, Google Analytics).

  • Strong understanding of digital marketing, social media, and content marketing.

  • Ability to analyze data and use insights to drive marketing decisions.

  • Excellent communication, presentation, and interpersonal skills.

  • Strong organizational and project management abilities.

  • Creative thinking and problem-solving skills.

  • Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.