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Media Planner

3 months ago

Detroit, United States Lambert Full time
Job DescriptionJob Description

Lambert by LLYC is a strategic communication company providing national global clients with integrated solutions that drive consideration, change opinion, build awareness, and strengthen consumer loyalty and brand reputation. Lambert by LLYC has offices in Detroit, Grand Rapids, Phoenix, and St. Louis. Lambert works with international, national and regional brands, Fortune 100 corporations, public organizations, universities, professional associations, social impact groups, school districts, and publicly traded companies.

We are looking for a technical candidate with skills in negotiation and media management, planning of on media actions. The profile must have good relationship building, organization and adaptability skills. We are looking for someone who works with research tools for decision making . Do not have to know all of them, but should be familiar with them and any experience working with them are plus points.

It is essential to know the different media available within the current media landscape, both digital and physical, as well as the advertising offer of the same (formats, options and prices), together with the technology necessary for the correct performance of advertising campaigns, always ensuring the planned results and maintaining the good relationship of the agency with the media. They must be familiar with concepts related to Branding KPIs (Coverage, Universe, Penetration, Affinity, Territory, Contacts...) and digital KPIs (Reach, Impressions, Views, VTR, DOOH...).

We are looking for people with a certain degree of self-management, as the work will be done remotely to a high percentage, and who also seek high levels of demandingness for their professional performance, with a clear focus on achieving the objectives indicated by their supervisor.

The profile sought must be comfortable in the following areas:

Media planning
  • Knowledge of the current US media landscape
  • Management of external suppliers
  • Advertising technology applied to media buying, mainly Google.
  • Preparation of commercial proposals.
  • Organization
  • Negotiation
  • Ambition
  • Team management
  • Management of high budgets

It is desirable that the candidate has knowledge of:

  • Programmatic buying
  • Search, Social or Ecommerce

Qualifications

  • Bachelor degree in Marketing, Communications, or a related field is required.
  • At least four years of experience in media planning is preferred, at least two of them leading a team.

Lambert by LLYC is proud to celebrate an inclusive culture and welcomes candidate’s perspectives, experiences, and backgrounds. We are an equal opportunity employer and we understand that by assembling a diverse and inclusive work force allows for a more open exchange of ideas, solutions, and progress. 

We welcome your consideration for this role and look forward to connecting with you

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.

Equal Opportunity Employer - It is the policy of the company to comply with all employment laws and to afford equal employment opportunity to individuals in all aspects of employment, including in selection for job opportunities, without regard to race, color, religion, sex, sexual orientation and gender identity, national origin, age, disability, genetic information, veteran status, or any other consideration protected by federal, state or local laws.
 

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