Marketing Campaign Specialist

1 week ago


Charlottesville, United States Premium Service Brands Full time
Job DescriptionJob Description
Job Overview:
We are seeking a talented and results-driven Marketing Campaign Specialist to join our marketing team. The ideal candidate will have a strong background in developing, implementing, and optimizing marketing campaigns across various channels. This role requires a creative thinker with a keen eye for detail, excellent communication skills, and a passion for driving results. THIS IS IN PERSON IN CHARLOTTESVILLE VIRGINIA.


What We Offer:

  • 401K Matching
  • Health, Dental and Vision Benefits
  • Monday-Friday
  • Opportunities for professional growth and development.
  • A collaborative and inclusive work environment.

Key Responsibilities:
  • Develop and execute comprehensive marketing campaigns that align with brand goals and objectives.
  • Create and optimize campaigns across diverse platforms, including email, social media, PPC, SEO, and content marketing, ensuring maximum reach and engagement.
  • Monitor campaign performance, analyze data, and provide actionable insights to improve effectiveness and ROI.
  • Conduct market research to identify trends, opportunities, and competitive landscape.
  • Create and manage campaign calendars, ensuring timely execution and coordination of all activities.
  • Prepare detailed reports on campaign performance, KPIs, and key metrics for stakeholders.
  • Stay up-to-date with the latest marketing trends, tools, and best practices to drive continuous improvement.

Qualifications:
  • Knowledge of SEO, PPC, social media advertising, and email marketing best practices.
  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience in developing and executing successful marketing campaigns.
  • Proficiency in using marketing tools and platforms (e.g., Google Analytics, HubSpot, Mailchimp, etc.).
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent written and verbal communication skills.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Creative thinker with a problem-solving mindset.
  • Experience with A/B testing and campaign optimization techniques.


Preferred Qualifications:

  • Certification in Google Ads, Facebook Blueprint, or other relevant marketing certifications.
  • Familiarity with marketing automation platforms.
  • Experience in home services or franchising.




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