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Marketing Campaign Specialist
1 week ago
Job Overview: We are seeking a talented and results-driven Marketing Campaign Specialist to join our marketing team. The ideal candidate will have a strong background in developing, implementing, and optimizing marketing campaigns across various channels. This role requires a creative thinker with a keen eye for detail, excellent communication skills, and a passion for driving results. THIS IS IN PERSON IN CHARLOTTESVILLE VIRGINIA.
What We Offer:
- 401K Matching
- Health, Dental and Vision Benefits
- Monday-Friday
- Opportunities for professional growth and development.
- A collaborative and inclusive work environment.
- Develop and execute comprehensive marketing campaigns that align with brand goals and objectives.
- Create and optimize campaigns across diverse platforms, including email, social media, PPC, SEO, and content marketing, ensuring maximum reach and engagement.
- Monitor campaign performance, analyze data, and provide actionable insights to improve effectiveness and ROI.
- Conduct market research to identify trends, opportunities, and competitive landscape.
- Create and manage campaign calendars, ensuring timely execution and coordination of all activities.
- Prepare detailed reports on campaign performance, KPIs, and key metrics for stakeholders.
- Stay up-to-date with the latest marketing trends, tools, and best practices to drive continuous improvement.
- Knowledge of SEO, PPC, social media advertising, and email marketing best practices.
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in developing and executing successful marketing campaigns.
- Proficiency in using marketing tools and platforms (e.g., Google Analytics, HubSpot, Mailchimp, etc.).
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Creative thinker with a problem-solving mindset.
- Experience with A/B testing and campaign optimization techniques.
Preferred Qualifications:
- Certification in Google Ads, Facebook Blueprint, or other relevant marketing certifications.
- Familiarity with marketing automation platforms.
- Experience in home services or franchising.
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